AI optimisation services

Get maximum visibility in the new era of search

The way people discover brands online is transforming rapidly. Search is no longer limited to traditional search engines like Google. With the rise of AI tools like ChatGPT, Perplexity, Gemini, and Microsoft Copilot, visibility now means being discoverable in AI-generated answers, not just in standard search results.

We help future-proof brands through AI Search Optimisation (AIO), ensuring your content is seen, cited and trusted across all AI-powered platforms.

Talk to the team to learn more

What is AI search optimisation?

AI optimisation (AIO) bridges the gap between traditional and modern search methods. It combines three interconnected disciplines designed to maximise your brand’s presence in the evolving search landscape.

Phrases like AEO and GEO are being used interchangeably by marketers. While each acronym has its nuances, they all share the same goal – to make sure your content shows up in all AI search environments.

Get your content featured in AI-generated answers and search summaries, including Google’s AI Overviews, featured snippets, FAQs and ‘People Also Ask’ boxes.

We help your brand become the go-to source for direct, authoritative answers.

Optimise your content to be recognised by generative AI platforms like ChatGPT, Perplexity, Gemini, Claude and Copilot.

We make sure your brand is referenced and cited as a trusted source in conversational and long-form AI outputs.

LLMO takes your strategy one step further, focusing on how large language models interpret, learn from and reference your content.

Through data structuring, authority building, and content enhancement, we ensure your brand is represented accurately and consistently across AI ecosystems.

Why AI optimisation matters

AI search is rapidly changing how users find and interact with content.

Google’s AI Overviews now answer many queries directly within the results page, occupying prime real estate and pushing traditional organic and paid listings further down the page. As users turn to these AI-powered summaries for instant answers, fewer clicks are needed, and overall organic traffic is beginning to decline.

These insights speak for themselves

AI-based search traffic has increased by 527% since 2025
43% of consumers now use AI platforms to find products and services
60% of Google searches now result in zero clicks
Brands absent from AI-generated answers can lose up to 40% of conversions
Traditional search engine traffic is expected to drop 25% by 2026, due to AI chatbots and other virtual agents

Visibility in AI search isn’t optional… it’s critical for ongoing brand discovery, trust and growth.

The benefits of AI search optimisation

Get your business noticed across traditional search results, AI summaries and voice assistants.

Getting cited and mentioned by AI platforms positions your brand as an industry leader and reliable source of truth.

Drive ongoing traffic from new AI discovery pathways and platforms, alongside traditional search.

Stay ahead of evolving algorithms and technologies with a strategy built for the AI search era.

Trusted by our clients for AI Optimisation

Really great support from the team at Wagada with SEO and AI visibility. Very knowledgeable experts in all things digital – an invaluable partnership!

B&M Care Group

Measure success beyond rankings and organic traffic

AI optimisation success isn’t just about traffic, it’s about influence and visibility.

With custom-built AI reporting dashboards, we help you track:

Brand mentions: How often AI platforms reference your brand
Citation accuracy: Whether AI tools are describing your brand correctly
Share of voice: The proportion of AI answers your brand occupies
Brand sentiment: How AI tools present your brand – positively, neutrally or negatively

We help businesses connect with customers wherever they search, whether that’s Google, ChatGPT or beyond.
Our AI search services bring together proven, traditional SEO strategies with updated AI optimisation tactics.
This ensures that our clients appear in both traditional search results and AI‑generated answers.
Luca Avvinti, Digital & AI Marketer

The ultimate checklist to AI optimisation

A step-by-step resource on how to optimise for AI-driven search.

Download your free AI search optimisation guide

How we optimise for AI

Our AI search experts combine data-driven insights, advanced SEO techniques and AI-specific strategies to help your brand succeed across AI environments.

On-page optimisation – Refining page structure, internal linking, and E‑E‑A‑T (Experience, Expertise, Authoritativeness, and Trustworthiness) to ensure your content is both AI and user‑friendly
Technical optimisation – Enhancing site performance through schema markup, website speed, mobile friendliness and other technical elements that help AI and search engines better understand your content
Off‑page optimisation – Building authority and trust through digital PR, targeted outreach, high‑quality link building and community engagement to strengthen your brand’s digital footprint

“AI won’t replace marketers, but marketers who use AI will replace marketers who don‘t”

Paul Roetzer, Founder & CEO of the Marketing AI Institute

Partner with an expert AI search agency

Our AI optimisation services empower brands to thrive in an ever-changing digital landscape. Whether you’re looking to appear in Google’s AI Overviews or be cited by ChatGPT, our AEO, GEO and LLMO strategies will set your business up for success.