AI Policy

Introduction

This policy is for Clients and Partners of Wagada Digital.

As a forward-thinking agency – We’re always discovering new AI solutions and innovating to benefit our clients and improve internal processes – However, just like any new emerging technology, there are Legal, ethical and Data Privacy concerns that should always be considered.

In this policy, we will explain how we utilise AI tools, what data we may use to produce results for clients and the ethical responsibility we uphold when utilising these tools.

Commitment

At Wagada Digital, we embrace innovation and encourage the thoughtful exploration of new AI tools to enhance creativity, efficiency, and performance. As we integrate AI into our workflows, we remain committed to maintaining high standards of quality, integrity and client trust.

Responsible Use of AI Tools

We actively evaluate and test emerging AI tools to stay at the forefront of digital innovation. However, before any tool is incorporated into live client work or internal processes, we follow a strict due diligence and approval process to ensure safety, compliance, and relevance.

This includes:

  • Vetting AI tools for their commercial licensing terms, data storage and privacy practices, and ownership of generated content. 
  • Securing appropriate approvals before tool use from senior staff members, including verifying whether it is suitable for commercial application.
  • Registering tool credentials in our secure asset register once approved for use.

Note: Tools that prohibit commercial use in free versions may be tested internally, but any AI-generated content will remain unpublished and will not be used in external or client-facing environments.

Human oversight in AI-generated work

We believe AI should support, not replace, human creativity and judgment. Therefore:

  • All final deliverables, including written content, visual assets, and strategic outputs, undergo human review and refinement before publication.
  • AI-generated outputs are treated as drafts or inspiration, not finished products.
  • Content will be verified for accuracy, quality, and contextual relevance – particularly in technical, legal, or regulated sectors.

As an agency we are well trained in utilising AI tools to the best of their potential, meaning that we are able to produce high-quality work with the assistance of AI – But in all cases, copy or content created with AI will always be manually reviewed by team members to uphold consistency and quality.

For example: Metadata created using AI will always be reviewed and edited by a team member to ensure it meets our editorial standards and reflects factual accuracy.

AI due diligence criteria

Before deploying any AI tool in client work, we assess its suitability based on the following key considerations:

  • Data Location & Privacy Laws: We evaluate where the tool originates from and where it stores data. Tools originating from or transmitting data to countries with inadequate data protection laws (e.g. Russia, China, North Korea, Iran) may not be approved, particularly for clients in sensitive sectors like cybersecurity, finance, legal, or politics. 
  • Data Usage & Security: We examine how the tool handles user data, whether it’s shared with third parties, used for training purposes, sent overseas, or accessed by unauthorised parties. Preference is given to tools that offer data opt-out options and robust privacy controls. 
  • Commercial Usage: We ensure the AI tool’s subscription level allows for commercial use, and that terms align with our professional responsibilities. 
  • Client Context & Brand Integrity: We carefully consider whether AI use aligns with the client’s brand, industry, and audience. For example, AI-generated imagery would not be used for a client whose brand values rely on human creativity or authenticity, such as those offering creative professional services.

Data protection and privacy 

At Wagada Digital, we take data protection and privacy seriously – especially when incorporating AI tools into our workflows. We recognise the importance of safeguarding sensitive information and ensuring full compliance with applicable regulations, including the UK GDPR and the Data Protection Act 2018.

Our approach

When using AI technologies, we are committed to protecting the integrity and confidentiality of client and company data. We follow strict protocols to ensure that data is handled responsibly and securely at all times.

No Personal or Sensitive Company Data: We do not input personal data or confidential company/client information into publicly hosted AI tools unless explicitly authorised.

This includes:

  • Client data (e.g. financial records, contact details) 
  • Employee information 
  • Contractual or legal documents 
  • Any data protected under NDAs 

Public tools refer to services that store or process data externally (outside company-controlled or secure environments). For instance, cloud-based AI tools without local data storage or enterprise-level security features.

Trusted, secure platforms only

We limit data input to AI tools that meet our security standards. Approved platforms such as Microsoft Copilot 365 – which offers enterprise-grade data handling and secure local storage – may be used where appropriate and in line with permissions.

Clear accountability

Team members are responsible for assessing the data sensitivity of any information they work with and ensuring no data is entered into AI tools that could compromise privacy, compliance, or client trust.

Public client information

We reserve the right to use any public-facing data in AI tools in order to personalise and create bespoke generations within tools. The usage of AI tools remains part of workflows when creating work, although never submitted solely without Human review or intervention.

Our commitment to clients

At Wagada Digital, we are committed to using AI responsibly, ethically, and transparently.

While we embrace the benefits AI can bring to creativity, efficiency, and innovation, we never compromise on quality, accuracy, or data integrity. Human oversight remains central to everything we do, and we apply rigorous checks and controls to ensure that AI tools are used in a way that aligns with our values, upholds client trust, and complies with all relevant data protection laws.

Our clients can be confident that any use of AI within Wagada Digital is thoughtful, secure, and always in service of delivering the best possible outcomes.

© Wagada 2026