B2B marketing tips
Ellie Wilbraham - 20 May 2021
A digital marketing strategy is vital for business growth, but knowing where to start can be tricky. Luckily, the Wagada team have come up with some top tips to get you started, covering everything from SEO to Google Ads.
Dan’s B2B marketing tip
Customer profiling is fundamental in order to ensure that you are creating messaging and content that speaks directly to your target market.
Spend some time breaking down the Decision Making Unit (DMU) for your chosen sales targets – from gatekeeper to influencer to decision maker, these different roles will be engaging with varying types of content on differing platforms.
Develop a campaign that cuts through the noise, speaks to the user and empowers your sales team to turn leads into sales.
Emily’s advice on Local SEO
Local SEO is all about increasing your online visibility for customers located nearby and it can often take a backseat in a B2B marketing strategy.
Nearly half of Google searches are local so if you are not targeting your physical location, you could be missing out on a lot of potential business!
One of the first things you should do is make sure you have a well-optimised Google My Business listing for your company. Google has a wide range of relevant categories to choose from to help classify your B2B business.
Shelley’s B2B tip for digital transformation
The user experience is the ultimate goal of digital transformation, meaning you must map out the entire user journey with the consumer in mind.
People are increasingly impatient when it comes to finding information on the internet, so ensure your website is fast and responsive. To make the consumer experience easier, use various call to action buttons that land consumers on another page of yours. These will entice your potential client into clicking to find out more information, without any effort on their end.
Ellie’s B2B social media advice
One of the biggest mistakes for many B2B companies is there lack of real people on their social media, making them come across as ‘boring’.
Post pictures of your team and around the office snaps so that others can put a face to the brilliant people behind your business, and gain an insight into your exciting company culture. Ask your team for relevant stories and tips that you can post on social to come across more personable and real. You should use social media to build trust with clients, and this is achieved by humanising your brand and posting content that people can relate to and interact with.
Dee’s B2B SEO tip
Identify fresh competitor content at any given point to enrich / inform your own website…
Type the following into Google and it will list all content from your chosen competitor’s blog e.g. site:wagada.co.uk/blog/. Click Tools > Any time and select a date range e.g. ‘Past month’ to narrow down your search and identify up-to-date content only.
To see how much content a competitor has published on a certain topic, you can narrow down your search even further e.g. site:wagada.co.uk/blog/ google ads. Simply customise your keywords highlighted at the end of the search.
Matt’s HubSpot advice for B2B companies
Make sure to delve into HubSpot’s powerful automation tools to streamline your B2B marketing campaigns.
Allowing HubSpot to automate your marketing process will give you greater freedom to focus on improving your campaigns. The in-depth reporting will also highlight bottlenecks along your customer journey, both before and after conversion.
Akber’s tips for Google Ads
B2B marketing on Google Ads can be challenging as competition is high and traffic volume is low.
In order to stand out from your competition, it is vital you follow these 3 steps.
Understand who your ideal client is and build your marketing strategy around them.
Customise your ad message and landing pages and highlight how your business solves their problem.
Make the process simple.
James’ advice on content for B2Bs
Ensuring your content across all of your marketing services is clean, easy to read and appeals directly to your customers’ needs is so important when appealing to your target market.
Keep things simple when selling your product – there’s nothing worse than coming across big, fancy words and a long essay of a page to follow!
Break up your content into subheadings, paragraphs and visuals to keep your customer engaged and how your products / services can help them.
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We really hope you find these tips helpful and provide you with a bit more insight into all things digital marketing! If you have any questions, get in touch with our friendly team; we’d be more than happy to help!
