The latest news and trends in digital marketing

HubSpot Vs Salesforce: Which CRM is best for your business?

HubSpot and Salesforce are comparable customer relationship management (CRM) tools that hold significant and global positions in the market. They both offer robust solutions to streamline your marketing automation, sales […]

Digital Marketing Trends 2024: Everything You Need to Know

As digital marketers, we often find ourselves gazing into the crystal ball of the future to keep a watchful eye on emerging innovations and ever-evolving consumer trends. Despite the industry […]

Your gateway into the marketing world: Is a digital marketing apprenticeship worth it?

Marketing apprenticeships are rapidly becoming a popular choice for skill building and professional growth, offering practical learning pathways that extend beyond traditional trades. But is a digital marketing apprenticeship worth […]

We’re Finalists for Best Small SEO Agency and Best Small Integrated Agency at the UK Search Awards 2023!

We’re delighted to announce Wagada Digital has been shortlisted as finalists for not one, but two awards at the upcoming 2023 UK Search Awards! These nominations are a testament to […]

HubSpot Partner onboarding vs direct HubSpot onboarding: which should you choose?

If your company has recently decided to move forward with HubSpot to grow your business, congratulations! Your investment in HubSpot will make a real and significant difference to your operations […]

TikTok SEO: is social media search the new Google?

GenZ-ers are ditching Google and staying within TikTok to search for what they want. Discover how to capitalise on the trend with TikTok SEO. Learn more.

We’re UK Agency Awards 2023 Finalists!

That’s right… Wagada Digital has been shortlisted as Digital Agency of the Year (small business) for the UK Agency Awards 2023! Woohoo! Being recognised as finalists in such a prestigious event speaks volumes about the hard work, passion, and creativity that every single member of our team has poured into the great work we do for our clients.

The top five benefits of HubSpot for effective digital marketing 

As a unified solution for marketing, sales and customer service, HubSpot is an all-round useful business tool. But what are the benefits of HubSpot in marketing specifically? In this blog […]

Multimodal AI: what is it, why is everyone talking about it, and how will it change the world of marketing?

The big news in artificial intelligence this week is the release of GPT-4, an upgrade to the technology behind ChatGPT and other tools. One of the exciting things about this […]

What is ChatGPT? All you need to know about the world’s favourite AI chatbot

It’s the buzzword of the moment, the big new invention that everyone’s talking about. So what exactly is ChatGPT, where did it come from, and is it set to take […]

The future of AI in marketing

With the rise of ChatGPT and other artificial intelligence tools, AI in marketing is having what you might call a ‘moment’. And following Google’s recent announcement of a new AI-powered […]

Hot Valentine’s Day SEO Tips 2023

It’s that time of year again. We’re all feeling the love – 76% of us Brits to be exact. However, you’ll find me amongst the 24% of sorry people, but that’s […]

Social media trends for 2023

By now it’s clear just how quickly the social media landscape can change. From new platforms like BeReal to Elon Musk’s continuing chaos on Twitter, it’s hard to stay on […]

Wagada Digital got Gin and Jazzy…

Our finest St Albans SEO experts put on their Wagada aprons, collected their mixers and gathered their bottles of Wagada Towers gin, ready to sell at the St Albans October […]

4 Trends in digital marketing for tech companies

New digital marketing innovations are emerging faster than ever. From TikTok marketing to 360 videos and data modeling with artificial intelligence, knowing which trends in digital marketing are the right […]

BeReal for brands: how to use the new social media app in your marketing strategy

As users tire of seeing people’s lives through filtered highlight reels, BeReal offers an antidote that promotes authenticity. One of the fastest growing social media apps today, BeReal offers an […]

Marketing trends 2023: 5 digital marketing tactics you need to know

With 2023 on the horizon, it’s time to start thinking about the latest marketing trends and what you need to know. When considering the cost of living crisis in the […]

Keeping the team and our clients in high spirits: Our new Wagada Towers gin

At Wagada, we have two main passions: digital marketing and gin. For those that enjoy a glass, post-work drinks on a Friday usually feature a Gordon’s (or two) across the […]

Capturing conversions: 5 key steps to an effective tech company website

Talking to the IT industry about websites feels a little like teaching your grandma to suck eggs. After all, digital technology is your day-to-day. But while you probably have the […]

How to advertise your brand on TikTok: A guide to using TikTok Ads

For a social media platform that’s only been live since 2017, TikTok has been making quite a stir.  This year (2022), the platform has 1 billion monthly active users, with […]

Top 5 digital marketing metrics to track in Google Analytics 4

Slowly (but surely), Google Analytics Universal will be replaced by Google’s latest analytics platform: GA4. With just over one year until GA Universal stops collecting new data, it’s almost time […]

TikTok tips: 5 steps to a successful Tiktok marketing strategy

With new users joining every second, viral video-sharing app TikTok could be a valuable addition to your social media strategy. Want to connect with your audience by advertising on TikTok? […]

Why are brand guidelines crucial for your business?

Brand guidelines are at the heart of a brand strategy. By having a clear understanding of how your brand should look, feel and sound – you and your team will […]

Changes in consumer behaviour: What marketers need to look out for in 2022

So, here we are in 2022. And as we come out the other side of Covid restrictions, industry data indicates that some consumer habits are distinctly different from pre-pandemic times. […]