The latest news and trends in digital marketing

Keeping the team and our clients in high spirits: Our new Wagada Towers gin

At Wagada, we have two main passions: digital marketing and gin. For those that enjoy a glass, post-work drinks on a Friday usually feature a Gordon’s (or two) across the […]

Capturing Conversions: 5 Key Steps to an Effective Tech Company Website

Talking to the IT industry about websites feels a little like teaching your grandma to suck eggs. After all, digital technology is your day-to-day. But while you probably have the […]

How to advertise your brand on TikTok: A guide to using TikTok Ads

For a social media platform that’s only been live since 2017, TikTok has been making quite a stir.  This year (2022), the platform has 1 billion monthly active users, with […]

Top 5 digital marketing metrics to track in Google Analytics 4

Slowly (but surely), Google Analytics Universal will be replaced by Google’s latest analytics platform: GA4. With just over one year until GA Universal stops collecting new data, it’s almost time […]

TikTok tips: 5 steps to a successful Tiktok marketing strategy

With new users joining every second, viral video-sharing app TikTok could be a valuable addition to your social media strategy. Want to connect with your audience by advertising on TikTok? […]

Why are brand guidelines crucial for your business?

Brand guidelines are at the heart of a brand strategy. By having a clear understanding of how your brand should look, feel and sound – you and your team will […]

Changes in consumer behaviour: What marketers need to look out for in 2022

So, here we are in 2022. And as we come out the other side of Covid restrictions, industry data indicates that some consumer habits are distinctly different from pre-pandemic times. […]

What it’s like having Wagada as your SEO partner

We often shout about our client successes here at Wagada – how our SEO expertise has led to a dramatic rise in search traffic, or how a marketing strategy has […]

What are the key job roles in digital marketing?

Digital marketing is a thriving industry that is constantly growing and adapting to keep up with the demands of modern marketing. As marketing moves further away from traditional methods towards […]

Working in digital – should I go agency or client-side?

The ultimate decision in digital marketing – to work within an agency or to work in-house? Both options offer a variety of opportunities, but which suits you best? Let us […]

How to find your ideal job in digital marketing

Whether you have years of experience in a digital marketing specialism or are about to embark on a brand new career, your dream digital role could become a reality if […]

Top 10 tips to prepare for a digital marketing interview

Preparing to interview for your dream digital role? Interview etiquette is everything! Here are our top digital marketing interview tips. 1. Do your research! What’s that old saying, fail to […]

Is recruitment marketing the responsibility of marketing or HR?

Recruitment Marketing is your reputation among your workforce and your employees’ perception of you as an employer. In recent years, it has become more important and studies suggest that it […]

Cookies are dead – how to boss your social media ads post-iOS 14

Marketing with cookies is changing Cookies have been a fundamental tool for marketers for years. So much so, that digital marketers have become reliant on them, not only from a […]

How to save time scheduling social media posts using HubSpot

Instagram, TikTok, Twitter, Facebook… keeping up with social media can seem like a never-ending task. The good news: if you feel like you’re spending all your time posting new content and replying to comments, there is […]

Wagada win two Inspiring Herts Awards

Wagada have won two Inspiring Herts Awards and were highly commended for a third at this year’s Inspiring Herts Awards ceremony which was held on Thursday 9 September. The Awards, […]

Wagada’s Daniel Jenkins will speak at Paid Social Show – part of brightonSEO

Daniel Jenkins, Strategic Marketing Manager at Wagada is one of the speakers at brightonSEO’s Paid Social Show on Wednesday 8 September and 22 September (online only). brightonSEO ( is one […]

SEO for Shopify – 5 top tips to make it work for you

In need of some SEO tips to make Shopify work for you? We’re here to help you out. Whether you’re new to Shopify and need some help getting to grips […]

Race to Cheltenham for Hope for Tomorrow

The Wagada team is taking on the challenge of running, walking, or cycling the distance between our St Albans and Cheltenham offices. We are raising money for the mobile cancer […]

10 tips to promote your webinar or virtual event

Are you looking for ways to promote your webinar or virtual event? You might have the best online event going but this alone isn’t enough if you can’t attract the […]

What is my LinkedIn score?

Looking to find out more about LinkedIn SSI score? You’ve come to the right place. LinkedIn SSI (Social Selling Index) is an extremely useful but underrated tool found on LinkedIn. […]

B2B marketing tips

A digital marketing strategy is vital for business growth, but knowing where to start can be tricky. Luckily, the Wagada team have come up with some top tips to get […]

Our guide to digital strategy for marketing managers

Whether you are looking for ways to develop your marketing strategy, want to find out the benefits of digital marketing or would like to learn more on how to generate trust with your target audience, […]

My first day at Wagada: starting a new job in lockdown

Like many University graduates, my plans for starting a career were put on hold because of Coronavirus, so when the opportunity to become a Social Media Marketing Assistant at Wagada […]