It’s that time of year again. We’re all feeling the love, sparks and the downstairs flutters – 76% of us Brits to be exact. You’ll find me amongst the 24% of sorry people however, but that’s a story for another day.
All jokes aside, it is a day about love, and it’s even more meaningful this year with so many couples, friends and families spending time apart. This year, displays of affection will be more in the form of gifts, services and experiences found online. Valentine’s Day also welcomes new guests to the party, with mental health and self-love being at the forefront of people’s minds. Safe to say, it’s a day for everyone this year.
It’s 2021 baby, the year of COValentine’s and the time you found your true customer. Here are some hot Valentine’s Day SEO tips to help you do just that.
Valentine’s Day SEO is important because, like many other seasonal celebrations, it’s an opportunity to share your services and products online to a target audience who are looking to treat and spoil their loved ones. According to Contact Pidgeon, it’s the second-largest commercial holiday after Black Friday.
When you’re looking to attract a companion or court a suitor, people say, ‘speak the language of love’. The same can be said for capturing your target audience online. But what the bubbly Brut Rose does that mean?! It means you need to do some groundwork and ‘put in the graft’. Thorough keyword research will help you find the language your audience resonates with.
Let’s have a look at some classic Valentine’s day searches:
Oops, sorry, wrong ones!
Perhaps your customers are the forgetful type?
If so, they will probably need follow-up purchases…
Your target audience speaks in a different language at different stages of their decision-making funnel. Once you have identified their level of commitment and captured their attention by selecting the best keywords for chat up lines, you can then invite them onto your website, (if you know what I mean).
Before you go on a date (a virtual one let’s say… no rules are being broken here), you prepare yourself. You might give yourself a once over, check your hair and outfit. Why not do the same for your website? You wouldn’t let yourself, or a friend, meet someone on a video call with food in their teeth. So why do it to your website? Book your website in for a thorough technical SEO audit. It’s a bit like booking a romantic couple’s massage to crack those joints and work out the kinks.
An SEO technical audit highlights anything that may hinder your website’s performance online. For example, identify any 404 Page Not Found pages. These pages are like your clingy ex-lovers. Let them go and move one, no one likes that kind of baggage, especially not Google.
Error 404: Love not found
Monitoring your website’s technical health is a worthwhile exercise.
Asking someone out is hard, we all need a little help sometimes. Your content is your wing person. You’re here for a long time, not just a good time, so make sure you use it to its full potential! The job of your website content is to excite your users, answer their questions and lead them to you, your products or services (their match made in heaven).
Ensure your content includes:
Your content has done the ‘talking’. So now, your customers are interested and it’s time for, you know, action! But, don’t blow it by having poor user experience (UX) and a complicated user journey on your website.
Take a walk through your own website and ask yourself the following:
Google likes to act all mysterious, but occasionally, it does flirt with us to let us know what it’s looking for. It’s really important to make sure the mobile version of your website is friendly. This is probably the only situation where ‘overly-friendly is a good thing.
Now, I don’t want to give too much away. We have only just met after all. However, if you’re still not sure how to flirt with the internet? Get in touch with Wagada’s team of matchmaking specialists to find out how we can get Google to ‘swipe right’ on your website.Give Your Website a Boost by Fixing Mixed Content
Would you click through to a website after receiving a pop-up message that defines the connection as ‘unsecure’? I’m sure I’m not alone in saying I would feel slightly hesitant…
But how many times can you say you’ve found yourself clicking ‘go’ on a URL and being met with this notification? It’s certainly not uncommon. And yet, it can have a real impact on traffic volumes and hence, is a pretty important aspect to get right when developing a website.
The good news is that it’s actually not as scary and intimidating as it might sound, and can be fairly simple to fix when you know what you are looking for.
The key lies with understanding mixed content.
This blog post aims to help you identify the necessary elements to rectify any issues you might be having and ensure visitors can freely and securely visit your site.
Sound a bit like gobbledigook? … Let’s start at the beginning.
What is HTTPS (Hypertext Transfer Protocol Secure) and why do we need it?
HTTPS is the most secure way to serve your website over the internet. Not only is it secure, it also encrypts everything. An SSL certificate ensures a secure connection between an internet server and browser. This means that every time a user enters sensitive information on a website, such as credit card details, usernames and passwords, the SSL makes sure it travels securely between their browser and your server.
Most websites nowadays support HTTPS. However simply serving your website over HTTPS and installing an SSL certificate, doesn’t always stop non-secure HTTP issues occurring.
A website serving HTTPS with a valid SSL certificate will display a little padlock in the browser.
Mixed content occurs when a website loads over a HTTPS secure connection, but content such as images, videos and resource files load over a HTTP insecure connection. Google refers to this as mixed content because both HTTPS and HTTP are being loaded on the same page. In most cases, this happens after a recent website migration.
Google can be difficult to please! Its constantly changing and its important to try to keep up as much as possible. But, if there is one way to make Google happy, its with secure content (HTTPS).
The majority of internet users use the Google Chrome browser. During June 2020, Google Chrome dominated 65.47% of the browser market share worldwide.
Recent Google Chrome browser updates have targeted websites with non-secure (HTTP) or mixed content, causing it to become a significant problem.
Chrome 79 is a version of the browser, which was released in December 2019. It allows for websites with mixed content to load, but issues a warning to the user and in some cases removes the secure padlock icon. Although your website has a valid SSL certificate, a non-secure warning alert is likely to make a user stay clear of your website and explore other options.
Chrome 84 on the other hand, blocks all non-secure HTTP content automatically. If you have mixed content on your site, your content will not load at all. This version of the browser was rolled out this year.
Here are some reasons why non-secure or mixed content can cause a problem:
Mixed content makes your website vulnerable to hackers. Hackers can infiltrate your site through an HTTP resource and from there, potentially access the rest of the webpage.
It has a negative effect on your website ranking performance, meaning that you could swiftly slip off the rankings for important keywords! Very quickly, your customers won’t be able to find you online leading to a loss of business.
If a browser detects mixed content, a warning is issued to the user. Your website appears untrustworthy and this is likely to push users away. It has the potential to damage your brand’s reputation online.
If your website supports HTTPS and has a valid SSL certificate installed….Huzaah! You’re already more than a few steps closer to a fully secure website.
Here are a few ways to identify mixed content on our website:
Once you have found the non-secure elements on your web page, you can start amending the URLs, form HTTP to HTTPS. You do this by adding an ‘s’ to the URL link.
However, before you do this, you must make sure that the non-secure element is available over a secure HTTPS connection. You can do this in a few ways, such as:
If the non-secure element has an HTTPS version of the file, simply update your HTTP links to the HTTPS version in your source code.
Having a fully secure website is more important than ever. Google will inform users that your webpages contain non-secure content before they have even visited your site. This will effectively influence users to stay away from your website.
If you haven’t migrated from HTTP to HTTPS already or have a website suffering from mixed content, get in touch a member of the SEO team at Wagada today.Top 5 Link Building Tips from Brighton SEO 2019
Link building is the process of creating connections between websites. Although it plays a large role in SEO, it has also been surrounded by controversy within the industry in recent years. Having large numbers of links pointing towards your website (backlinks or inbound links) easily helped you rank favourably with Google. But, after 2012 and the release of Google’s webspam algorithm, Penguin 1.0, the quantity of links just wasn’t enough. Websites with a high volume of ‘spammy’ and low-quality links were penalised and dropped significantly in their ranking. Link building in 2019 is all about gaining high quality and relevant backlinks. These links not only help the user to navigate through useful content, but also help search engines determine website quality, popularity and therefore, importance.
Building quality backlinks can take time and effort, however if you have a plan in place, you will reap the benefits! Here are our top 5 tips we took away from Brighton SEO for building inbound links to your website.
Begin your link building process with a backlink audit and assess the links that are already pointing to your website. Tools such as Google Search Console or Majestic are a great place to start when it comes to an audit. Ask yourself the following questions:
These factors are all very important and together have a strong impact on your SEO. So, here’s to good backlink health!
If the answer is ‘no’ to the questions above, you may be in need of a ‘link detox’.
In order to build a diverse profile of backlinks, you need to think outside of the box. Determine the niche of your business, brand or website and then research into what we like to call ‘niche-crossover’. This helps you build a list of domains within different industries, that have useful and relevant content for your users. This will leave you with a library of creative and varied linking opportunities.
Here’s a little exercise for you! Take your niche and have a think about how it can crossover with other industries. Bullet point how it could relate to the following industry categories:
Anchor text is one of the most powerful factors of link building. A high quality, relevant inbound link needs to be paired with well-constructed anchor text. Google understands that the anchor text is a strong indicator of the subject matter of the website being linked to. That being said, both Google and users like to navigate through natural flowing content. Use the anchor text to try and introduce what the page is about, without it looking artificial.
The majority of link building outreach is done by email – the challenge is not to land in someone’s junk mailbox! Contact through social media is also popular, but it’s important to find the right outlet, so that you can lead a natural, transparent and personal approach. To get started:
Project management is key! Keep a log of all the opportunities you come across in a spreadsheet. Have clear standards (remember, you want a healthy backlink profile) and make sure the process is followed consistently. Link building can take time, so you need to be able to pick up where you left off throughout a project.
Set up your tracking beforehand so that when you build a link, you can see how it plays out. You can do so by checking your referral traffic in tools like Google Analytics., but for more in-depth data, you can use Ahrefs. Monitoring your backlinks helps you determine patterns and trends after it goes live. Not only will you see the impact it has on your website traffic, but you will also see whether you need to take any post action. This way you will find out what works for you and what doesn’t, resulting in an effective link building process.
If you need any further advice on link building or are finding it a bit overwhelming, please don’t hesitate get in touch – we’d be more than happy to help.