Wagada win two Inspiring Herts Awards

Wagada have won two Inspiring Herts Awards and were highly commended for a third at this year’s Inspiring Herts Awards ceremony which was held on Thursday 9 September.

The Awards, which are run by the Hertfordshire Chamber of Commerce, allow Hertfordshire businesses to “showcase their performance and achievements” across the Hertfordshire business community.

Wagada won the Digital Marketing Campaign of the Year category for their work on Buckinghamshire based curtain supplier, Bradbury Tracks.

They were also winners of the Workplace Wellbeing Award and were highly commended in the Best Use of Technology Award.

Cheryl Luzet, CEO, Wagada says:

“Huge congratulations to all the finalists and winners at this year’s Inspiring Herts Awards.”

“We are proud winners of the Workplace Wellbeing and Digital Marketing Campaign of the Year awards.”

“I’m delighted to showcase our team’s hard work and the workplace culture that we continue to develop, through the recognition that these Awards bring.”

SEO For Shopify – 5 Top Tips To Make It Work For You

In need of some SEO tips to make Shopify work for you? We’re here to help you out.

Whether you’re new to Shopify and need some help getting to grips with the platform, or you’ve used Shopify for a while now and are looking for advice on how to get the most of this platform for your business, we’ve come up with five top tips to make Shopify work for you. 

1. Keywords are your best friend

Google loves a keyword and so does Shopify. Doing some keyword research will help to make sure your pages are optimised based on the search terms your customers are using. By doing this, Google gets an idea of what your store actually is and attracts searchers who are ready to buy. 

Worried that you’re not an SEO expert and can’t do keyword research? Don’t worry. Start by jotting down some phrases and terms that are relevant to your product or service pages. 

If you need some inspiration for some potential keywords, check out Google’s ‘people also search for’ and ‘people also asked’ boxes. Whilst you’re searching for terms, keep an eye out for the autofill suggestions in Google’s search bar too.

Don’t forget that there are loads of useful keyword research tools out there which can identify some of the best performing keywords that have high searches but low competition. Research tools such as KW finder can also provide you with URLs to relevant articles and competitors too – doing a competitor analysis is definitely worth doing to check out the keywords they’re using. 

person using google search to find keywords

2. Adding title tags and meta descriptions

Once you’ve done your keyword research, you can start to include these terms into your title tags and meta descriptions. 

Optimising your meta data allows Google to quickly identify what your product or service page is about. Thanks to this, Google can then determine whether your pages are relevant to the user’s search query; if you’ve done your keyword correctly, you’ll reach your target audience straight away.

3. Optimise your Images

Typically, Shopify stores are very visual which means getting your images right is essential. Not only are images a great way to engage visitors to your Shopify store, they can also help to optimise your page. 

Alt text is a form of metadata that offers text descriptions of web images for search engines and acts as a screen reader for the visually impaired. By adding your keywords to your image alt text, you’ll boost the chances of your page ranking higher and attract more visitors to your Shopify store.

4. Get technical with SEO

SEO isn’t just about content though; technical SEO refers to any Search Engine Optimisation elements outside of content. Here a few things we recommend having in place to make sure your site functions properly:

SEO

5. Keep your users’ experience in mind

Using the likes of google analytics and SEMrush will allow you to track bounce rates and the site speeds of your Shopify pages. Sites with lower bounce rates perform really well in search engines; this means improving your customers’ experience is vital for how long they stay on your site for.

Shoppers are now exploring sites on their mobile devices. As a result, it’s so important to make sure your site is coded in the right way so it appears properly on mobiles – otherwise, you might be losing a lot of potential customers. 

Hopefully, you now have an idea of how to make Shopify work for you. By following these five simple tips, you’re sure to find yourself on the right track in no time.

10 Tips To Promote Your Webinar Or Virtual Event

Are you looking for ways to promote your webinar or virtual event? You might have the best online event going but this alone isn’t enough if you can’t attract the right target audience. To help you with your webinar marketing, we’ve come up with ten top tips to promote your webinar or virtual event.

1. Identify your audience

Understanding your target audience is a great place to start. You probably already have an idea of your marketing personas but you’ll need to analyse their main attributes to target them accurately; characteristics such as their age, gender, location and behaviours are the main factors to consider.

Once you have an understanding of who your potential clients are, then you can start to reach out to them. For instance, knowing how they behave gives you an insight into your audience’s habits and how you might reach them. For example, if you know they spend a lot of time on Facebook, it can help you to know which social channels to promote your event on.

hosting a virtual event

2. Timing

Deciding on the best time to promote your webinar or online event really depends on your target audience.

If your audience are people who typically work all day and come home late, you could consider pushing your webinar later on in the evening during the week or at midday on weekends. On the other hand, your target audience might have young children and plan their days around them; it might be a good idea to push your event whilst their children are at school or when they need to take a nap in the afternoon.  

3. Promote on Event platforms

Using an event platform such as Eventbrite is a great way to help you organise and sell tickets to events online. It’s really easy to navigate for users and is also great for helping you communicate with attendees pre and post-event; this can help you build a rapport with them and inform them about future events.

4. Set up as an event on LinkedIn

Promoting your online webinar on LinkedIn is perfect for targeting people from the business industry. Although the audience may be smaller, it helps you find exactly the right people – those who will be interested in your event. From this, you’ll be able to make new connections and a wider contact base to spread the word about future events.

man setting up a webinar on laptop

5. Google My Business Posts

Google My Business posts appear in the app for Google Maps on mobile and appear under your business’ info section in the sidebar on desktop. GMB posts allow you to promote your brand, products and events, all completely free of charge.  

They’re also great for helping you boost your visibility for your business, promoting your event to a much audience.

6. Facebook

Reminders are really handy and Facebook events automatically send out reminder notifications to those who have been sent an invite to your webinar. This is also a really good place to post regularly and describe what your virtual event will look like.

It’s also a great way to reach a whole new audience with paid promotion. Not only that, users can mark their attendance by hitting the participate button; this activity will then appear in the friends’ feeds, letting you reach an even wider audience. 

7. Instagram

Using Instagram for your business is a great way to promote your event.

Creating Instagram stories can help your audience stay tuned for your webinar. Just like Facebook, you can also schedule a reminder for the exact time and date of your event to make sure no one forgets about your event.

If you have over 10,000 followers or have a verified account, use the ‘swipe up’ to link out to your event – this makes it really easy for potential attendees to get a ticket.

close up of the instagram app on a mobile

8. Remember to #hashtag

Using a hashtag on social media can help to create conversations around your online webinar. This will keep your audience engaged and helps to keep them in the loop with anything to do with the event.

9. Collaborate with influencers

Influencers are great for building buzz around your event which can generate more engagement. Making your virtual event sound unmissable persuades more potential attendees to take action, whether that’s registering or signing up for an upcoming event or buying tickets straight away.

10. Email marketing

Your webinar might come to an end, but that doesn’t mean you have to cut off contact with your attendees. Dropping them a thank you email after an event will show your appreciation. You can also include highlights from your webinar to allow them to re-watch whenever they like; they’ll love you for it!

We hope this guide has given you some event promotion ideas. Virtual event planning can be tricky, but these tips should help to point you in the right direction when it comes to promoting your webinar or virtual event. 

What is my LinkedIn Score?

Looking to find out more about LinkedIn SSI Score? You’ve come to the right place.

LinkedIn SSI (Social Selling Index) is an extremely useful but underrated tool found on LinkedIn. This tool shows you how successfully you represent your professional brand, find the right people, build relationships and engage with insights.

For people who are new to LinkedIn or those who haven’t touched their LinkedIn account for months, don’t worry. This guide provides a breakdown of everything you need to know about your LinkedIn SSI Score and how you can impact it.

The 4 Scores

There are four components of LinkedIn SSI:

  1. Your professional brand
  2. Finding the right people
  3. Building relationships
  4. Engaging with insights

Each of these components have a maximum of 25 points each. Getting a high score on all of these gives you a “Social Leader” status on LinkedIn.

However, the main reason people spend a lot of time working on their SSI is that if done correctly you will see career opportunities and sales regularly coming through.

Building Relationships

The standard rule of business in the world is you buy from people that you know and trust, through referrals, reviews and recommendations. LinkedIn is no different; you want to build solid networks and bolster the connections you currently have.

This means when someone goes to add you, they see similar connections from well-respected or high-level people within your industry. However, adding everyone and anyone will help but it won’t get you the best score possible.

Business man looking at LinkedIn score via tablet

To get a great score, you need to engage and connect with decision makers in your market and sector. Furthermore, joining groups that you are connected to or simply interested in is another great way to get these connections whilst also increasing your engagement.

Representing Your Professional Brand

To get all 25 points you need a complete profile. This includes making sure that your experience, headline, profile picture and profile summary are all filled in.

Another way to get more points is to obtain endorsements from your connections. Not only that, interacting with your network’s posts and content will get you extra points too.  

Finding the Right People

As mentioned earlier, adding loads of people is good but you need to identify better connections to get the best score.

LinkedIn massively encourages people to use their Sales Navigator tool. In this tool you should: do advanced searches, use the lead builder tool and save all of your leads. However, there are a few things you need to be aware of when adding connections.

Make sure to view the profile prior to sending the connection request (this shows LinkedIn you are looking for the best connections and not just adding anyone for the sake of it). Another good tip to follow is to connect with anyone who views your profile; these people are a good potential connection to make and ignoring this could potentially send the wrong signal.

Engaging with Insights

You’ll want to make sure to do the basics when it comes to engaging with insights. Responding timely to connections and InMails, making sure anything that goes out seems personal, following relevant hashtags and engaging with any groups that you join are great ways to do this.

You now have all the information you need on how to get your LinkedIn SSI points and to really grow your brand. Log into your LinkedIn to find out your current SSI score today and see how much you can improve in a month.