Can YouTube really bring you traffic?

Cheryl Luzet - 18 August 2015

We’ve all heard of the internet phenomenon YouTube. What started off as a way for people to upload their home videos and share them online has now become a big business. Celebrities, singers and large brands all have their own YouTube Channels which often get millions of hits per day. But as a small company, is it worth creating your own YouTube Channel, and can it really bring traffic to your website?

We think it’s a great idea for businesses to have their own YouTube channel as not only does it raise your profile, it can also lead to more clicks for your website. Here are some of the ways that you can use YouTube to help to increase your website traffic.

Plan your YouTube video carefully

With hundreds of clips being uploaded each day to YouTube you need to make sure that your video really has the added wow factor. Before you make the clip it is worthwhile doing some research to find out what your customers want to see and the type of videos they are looking at online. Do they want support and guidance or are they looking for entertainment? You could consider who the key influencers are in your business niche such as popular bloggers or local celebrities. See if they will get involved in your clip as this could be a great way to encourage potential customers to click onto it.

You also need to make sure that your clip looks professional and so, to get a great quality video, it is often a good idea to hire an experienced filmmaker. This will give you a far better corporate image than grainy or shaky home video footage!

Finally make the clip unique to your brand and product so that you really stand out from the crowd. You could use a specially created character or a particular style of filming so that customers will always relate your video to your brand.

Share your knowledge

Google wants to see that companies are really going the extra mile to help their customers online and YouTube is the ideal media to showcase your knowledge in a really interactive way. Online tutorials are always very popular – whether it’s how to create the latest makeup styles or how to tile your kitchen. Customers often find a video demonstration easier to follow and these type of “how to” clips are regularly searched for online. Do some keyword research on the search terms that your customers are using and think about how you can answer these questions in your video clip.

Think about your YouTube SEO

When you set up the title and description for your clip, it is important to make sure that they are both SEO friendly. The title should be one that will help you rank well in Google as well as being clear about what you are offering your customers. You need to be as specific as possible so don’t just call your clip “makeup tutorial”, instead call it “make-up tutorial for easy summer holiday make-up”. In your description, you should also put in as much information as possible for Google to pick up so that potential customers will be able to find your clip online easily.

Don’t forget to promote your brand and website

Remember, when your video is viewed and shared online you want to make sure that viewers know who has created it, so remember to watermark your slides or frames with your brand name and logo. You should also make sure that you link to your site from your video and encourage customers to visit your website at the end of your video. For example, if you are a hardware store and you do a DIY demonstration video remind customers that you are offering a 10% discount online on the tools that you have used in your video. This is a great way to ensure that people click through to your site.

Use social media to promote your videos

Remember to make the most of Facebook and Twitter to share and promote your video. A great clip can go viral quickly so take advantage of this and get sharing!

YouTube is a great promotional tool and it is definitely worth small businesses investigating how they can use this site to increase hits to their website and to build awareness of their brand. By creating professional and compelling online clips you can give potential customers a really interactive experience, share your knowledge and encourage people to click through to your website.