In 2020, we saw a shift in the importance of digital marketing and some companies scrambled to adapt, enhance or even establish their presence online for the first time. For some, it was simply about surviving; more so just getting through until everything returned to “normal”. For others, it was an opportunity to grow, to change and to take advantage of being able to reach new audiences faster than they ever thought they could.
Whether you’ve just launched your brand online and want to build awareness or have an established presence and are now ready to take your business to the next level, you might be wondering whether employing an agency to help will be the right move for your company.
Here, we take look at five benefits of working with a digital marketing agency to achieve your online ambitions.
Digital marketing agencies help to align your strategies
So, you’ve built a fantastic looking website, have social media pages on every platform you can think of, invested in some ads, sent marketing emails to your subscribers and spent countless hours trying to understand various reports, but your conversions just aren’t increasing, sound familiar? If it does, then you’re not alone, much of the time these elements are in isolation look pretty good, the problem is that the individual strategies aren’t working together.
The advantage of a good digital marketing agency is that they will always start by looking at your overall marketing strategy (or, if you don’t have one, help you to create one) and your business goals. They’ll then make sure that your tactics, whether in SEO, Google Ads, Social Media, Content Marketing or anything else, all align to reach your potential customers at every stage of their buying journey and push them towards converting.
Digital marketing agencies get you seen by people who want to buy your products or services
Imagine opening a shop, selling the best product on the market and at its at a great price. You hire the ultimate salespeople, train them in the highest standards of customer care and even have a fancy coffee station set up while people wait to be seen. Then you forget to take the boards off the windows and unlock the door.
It’s an extreme example but, once you have invested in setting up a website or e-commerce store the next step has to be making sure that your SEO efforts are getting it in front of the right people. There are so many factors that search engines consider when deciding whether or not to show your business in their results pages; from technical aspects like having a website structure that search engines and crawl and read to fresh, unique and quality content that users will actually want to read and interact with.
Hiring a digital marketing agency that specialises in SEO will give you an edge over your competitors by making sure you have the fundamentals in place and constantly optimising for what’s important; consistently appearing as the answer to your customers search queries.
Digital marketing agencies act as an extension of your marketing team
When you’re a fast-growing business, sometimes capacity amongst the team can wear thin. Sometimes keeping up with client work whilst simultaneously maintaining your website, SEO content, social and other marketing can become a second thought. In these situations, building or expanding an in-house marketing team is an option for some businesses but it requires a considerable investment in time and money to recruit, train and nurture new staff.
By employing a digital marketing agency, you get access to a whole team of experts that have the dedicated time and means to really master your digital marketing strategy meaning that your investment in a monthly retainer could give you the expertise of 5 or even 10 people, for the salary of one or two in-house.
Digital marketing agencies stay on top of trends and changes
Digital marketing is an industry that changes at a fast pace, with search engine algorithm updates and new features being introduced regularly, it’s important to stay on top of them. These updates are usually great news for users; users get better answers to their search queries and see more relevant posts in their feeds, however, it can be a minefield for businesses who are trying to stay abreast of the latest trends and best practices that will ultimately bring traffic to their site and increase conversions.
Feeling like you’ve just started to make progress with a tactic only to find you’ve somehow taken three steps back overnight can be frustrating and trying to keep on top of what’s happening in the industry can take up time and resources that could be used elsewhere.
Digital marketing agencies have experts whose job it is to know this stuff, and they enjoy learning it too, which means they are more than happy to tell you about changes whilst implementing the relevant changes or adjustments to your campaigns.
Digital marketing agencies can get you a higher return on your Social Media and Google Ads budgets
As a business owner, return on investment is a priority. Paid social media advertising and Pay per Click (PPC) can be very competitive marketplaces. In a bid to catch your audiences’ eye, it’s important to keep your goals clear and considered to really maximise your investment.
The benefit of bringing in an agency to help with paid advertising is that you’ll be tapping into an expert within these platforms, meaning that they can run and manage your campaign and budget to ensure that it’s optimised and performing to the best of its abilities. Running scripts, monitoring engagement, A/B testing campaigns and more to ensure your money is getting the best return possible.
So whether you’re looking to improve contact conversions, make more sales, get more traffic or even spread your brand’s name, hiring a digital marketing agency can help and deliver.
Hiring Wagada as your digital marketing agency will bring all of these benefits but what’s more, is that you’ll be working with a team of experts that always put our clients first. We’re passionate, we’re flexible, we’re honest and, most importantly, we’re human. If you’re still unsure about what a digital marketing agency can do for you specifically, please get in touch. We’d love to chat about how we can help.