Guest blog written by Jo Hailey, Striking Places.
Striking Places have just recently completed a 360 virtual tour of Wagada Towers, to improve our online presence and help customers interact with the company before they even pick up the phone or compose an email.
Take a look at the 360 tour below and have a look around Wagada Towers.
Jo Hailey, Director and 360 Photographer at Striking Places is going to talk about the reasons why your business needs a 360 tour, and how it can benefit your online presence. Striking Places are specialist commercial photographers and Google Trusted providers of Matterport 360 Virtual Tours.
Google My Business listings with virtual tours are found higher in map results than businesses without for relevant search terms, so a virtual tour for your business can not only help local customers get involved before purchasing but increase the amount of customers and enquiries you receive.
Our Wagada Towers virtual tour attracted 1.6k impressions and 62 interactions with the virtual tour in the first 17 days alone.
Google my business allows you to add conversion actions to the business listing and users interacting the the tour, or with the business listing from it’s increased visibility can convert quickly, and often do.
Users who interact with 360 tours are already engaged with your business, and many searchers will click through to your website if they do not convert directly from the call to action buttons on the GMB listing.
A virtual tour of a business can also help break down geographical barriers to conversion – a customer who may not be able to visit offices and attend meetings in person can get a feel for the business without travelling to the location. This can increase conversion rates for customers outside the local area who may not have been engaged enough to convert previously.
Facebook allows you to feature 360 virtual tours on your business page and increases page visibility and engagement from the businesses Facebook fans. The same 360 tour can be used across Google and Facebook and even implemented on your website.
Having a 360 tour when a direct competitor does not may be the thing which convinces a user to use your business over theirs. A customer can take control and navigate through the business at their own speed until they trust you enough to convert.
According to Pew Internet, websites with virtual tours generate 40% more views than those without.
If you’re interested in 360 virtual tours for your business, take a look at the stunning 360 tour of Wagada Towers above, or take a look at Striking Places 360 photography services and see how your business can take advantage of the benefits above.