Care home marketing experts

At Wagada Digital, we specialise in bespoke marketing and employer branding for the care sector. We make the complex simple, ensuring our strategies are as clear and effective as your commitment to care.

Care home marketing solutions

Website development

Our website development services ensure a smooth and supportive online experience for everyone, from potential residents and their families to prospective recruits

Digital marketing

With extensive experience of digital marketing from SEO to social media for the care sector, our proven methods have a firm focus on helping organisations navigate the ever-changing digital landscape.

Employer branding

We understand the importance of attracting and retaining top talent in the care sector. Our tailored employer branding strategies will help you build a skilled and compassionate workforce, essential for delivering exceptional care.

Our results


increase in job seeker calls and live chat for a care home group within one year


increase in enquiries for a care home group within one year

Why work with us?

Partnering with us means teaming up with digital experts who specialise in supporting care organisations across the UK.

With offices in London, St Albans, and Cheltenham, we’re here to help you achieve your commercial and recruitment goals.

We’re here to make the complex simple, from boosting brand visibility to attracting top talent, our tailored solutions are designed to drive success.

What do our clients say?

Our partnership with Wagada Digital is a huge success. They developed an Employer Branding strategy and a brand new bespoke Careers website that perfectly encapsulates B&M Care’s values. Their understanding of who we are as a brand and employer is spot on. Thanks to the new website and the strategy, we have had a significant increase in job applications and filling vacant positions.

Emma Norris, Head of HR, B&M Care

This work has helped us to increase our average weekly enquiries by 50%. Just when we think we have achieved the highest number of enquiries on record, we break that record again.

Angela Hunt, Director Sales and Marketing B&M Care Home

“Working with Wagada Digital has been great, we have seen a strong increase in organic leads coming through. The ideas that the team come up with strongly resonate with our brand values, and it’s been fantastic to see we are getting links in various relevant online publications. Thank you Wagada Digital, we love working with you!”

Naomi Kichenside, Head of Marketing, Abbot’s Care

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Our clients

You can trust Wagada Digital to bring your business to new heights, both locally and globally.