Abbots Care
Working with Wagada Digital has been great, we have seen a strong increase in organic leads coming through, and the digital PR work has really helped increase awareness of our brand.
Naomi Kitchenside, Head of Marketing, Abbots Care
Abbots Care is a UK based in-home care provider, established in 1995. As Wagada Digital we provide specialist care marketing services and began working with Abbots Care in December 2020 with a goal of increasing their ‘live-in’ care customers.
An important goal for Abbots Care is to be seen as a trusted provider of care both from a customer basis, but also in the eyes of search engines.
As well as being known for providing excellent care for their customers, it’s also important for Abbots Care that they promote staff benefits and culture.
increase in organic traffic within 6 months
We developed a cutting-edge digital PR strategy, including a backlink audit and competitor analysis. This pinpointed the most effective tactics to enhance their online presence and boost brand awareness in target locations.
We launched several targeted industry-relevant campaigns. These campaigns were strategically featured in niche publications such as Care Talk Business, Home Care Insight, Wellbeing News and Digital Health.
We secured high-profile coverage for Abbots Care in the national publication, Woman’s Weekly, including a double-page spread and a coveted front cover feature, ensuring that Abbots Care’s message reached the right audience.
We continue to create and distribute campaigns that are informational for Abbots Care’s target audience, and from this, secure placements in numerous publications.
The ideas that the team come up with strongly resonate with our brand values, and it’s been great to see we are getting links in various relevant online publications. We also had LinkedIn training recently which was fantastic and gave us lots of food for thought. Thank you Wagada Digital, we love working with you!
Naomi Kitchenside, Head of Marketing, Abbots Care
Stats
increase in organic traffic within 6 months
Multiple links gained in highly relevant, authoritative websites including; Home Care Insight, Social Care Today and Bucks Herald.
increase in conversions from the ‘Live-in care services’ page vs previous quarter
Our solution
We have supported Abbots Care with marketing and employer branding:
- Full SEO strategy, including digital PR to improve organic visibility as well as authority within the industry
- Developed and launched two digital PR campaigns, giving expert commentary in the national press. One during a Christmas period to give advice on caring for relatives over the busy festive season. The second to launch the Abbots Care app, that supports mental health and wellbeing, to the B2B press.
- Strategic content plan, with blogs based on keyword research to answer target audience pain points and challenges
- Development of a social media plan to resonate with potential customers and their families as well as potential employees
The results
- 50% increase in organic traffic within 6 months
- Published in the national press, including Woman’s Weekly, Home Care Insight and Social Care Today
- 63% increase in conversions from the ‘Live-in care services’ page vs previous quarter
Case studies
