Accounts IQ

We’re delighted with the work you’ve done to optimise the website and it’s great to see rankings continually improving over time.

Jeni Peacock, Marketing Manager UK & Ireland, Accounts IQ

296%
Increase in keyword rankings
88%
Increase in search traffic
28%
Increase in visibility

The Brief

AccountsIQ is an award winning software provider offering bespoke cloud-based financial systems to revolutionise finance for accountants which makes advanced financial analysis affordable for mid-sized organisations worldwide.

With most of the company’s customers coming to them through the website, it’s crucial for business that people find AccountsIQ easily on Google. We helped AccountsIQ to:

  • Boost traffic from search engines, to get more clicks to the website
  • Generate more leads from visitors, so people engage once they arrive on the site.

To get the AccountsIQ website working effectively to convert more customers, we use a whole range of techniques:

Accounts IQ Briefing
Accounts IQ Solution

Wagada’s Solution

  • To rise up the ranks and drive conversions it was vital for AccountsIQ to increase their domain authority, presenting themselves as go-to experts in cloud accounting software. That meant standing out from their peers with a wealth of informative content available on the website, tailored to drive engagement by meeting the very specific needs of its target audience.
  • To boost the site’s domain authority and increase visibility, we also pitched articles for trade press and websites, and invested in paid search ads, and delivered:
  • 40 new pages of optimised content about cloud-based accounting software, and reviewed existing content throughout the site. The number of sessions generated by the ‘Core Financials’ increased by 337% after we carefully targeted its content to meet the priorities of its audience.
  • Raised the company’s profile with guest articles on websites including Charity Financials and Small Business, driving a 107% increase in referral traffic.
  • Ran an effective PPC ad campaign to ensure higher visibility on Google.
  • Carried out an SEO audit to fix technical issues and avoid being penalised by Google.

The Results

After just one year…

Working strategically with AccountsIQ, the Wagada team delivered a positive ROI in all areas.

  • Annual organic search traffic has increased by 88% (2017 to 2019).
  • 296% increase in total number of ranking keywords.
  • Referral traffic from other sites has increased by 107%.
  • 237 extra domains are now linking to the AccountsIQ site.
  • Domain authority has increased from 21 to 31.
  • Visibility has increased by 28%.
  • Average search engine results position has jumped 39 places to number 11.
Wagada Digital

Get in Touch

  • This field is for validation purposes and should be left unchanged.