All About Children
I have worked with Wagada for over five years and would highly recommend them. They helped us to redesign our website and in doing so revolutionise our SEO. We saw tangible results as a result of the digital marketing campaign they delivered for us.
Marcia Viccars, Founding Director, All About Children
All About Children has been providing high-quality nursery care to families for over 10 years. With over 35 nurseries and preschools in the UK, All About Children provide exciting, engaging and stimulating experiences in calm and nurturing environments to communities throughout the country.
Wagada Digital initially worked with this leading nursery group to implement a B2C marketing strategy, developing a new website and SEO strategy that achieved great success during the global pandemic, a challenging period for the brand. This in turn led to the nursery group engaging with Wagada Digital’s team of specialists to develop their recruitment marketing and employer branding, enabling All About Children to attract and retain the best possible staff for their growing workforce.
increase in recruitment-focused website traffic within the first three months of implementation
Wagada provides us with a team of experts in their field who are focused, professional and results driven; helping us to realise our ambition to be the childcare provider of choice in the communities in which we operate. With Wagada’s help we have transformed our digital presence.
Sinead Johnson, CEO, All About Children
Stats
increase in recruitment-focused website traffic, rising from 27,139 sessions to 42,865 sessions vs previous year
increase in new users visiting recruitment pages on the site, climbing from 25,280 to 41,183 vs previous year
increase in applications originating from organic Google search for a wide range of roles, climbing from 51 in Q1, to 95 in Q2, and 131 in Q3
Our solution
Alongside our successful B2C marketing campaign which saw exponential growth throughout the group’s portfolio of nurseries, the Wagada Digital team developed a recruitment marketing and employer branding strategy that elevated All About Children’s position in the recruitment marketplace.
Wagada Digital’s team of experts did this through:
- Conducting detailed competitor analysis and identifying opportunities for All About Children to stand out from the competition
- Developing the core campaign message and strapline of ‘All About Children: Nothing Without You’
- Implementing technical and on-page optimisation including schema and keyword targeted content to increase visibility and awareness
- Creating a long-term blog and content marketing plan
- Developing rich content surrounding All About Children’s offering in order to bolster their position as an employer of choice
- Delivering training and consultancy for the All About Children team to empower in-house staff
- Building out paid and organic social media campaigns
The results
Within the first three months of implementation, Wagada Digital achieved:
- Significant increase in keyword visibility on page one of Google, including primary keywords such as ‘nursery jobs’, ‘early years practitioner’ and ‘level 2 nursery nurse jobs’ among others
- 143% increase in recruitment-focused website traffic, rising from 3,529 sessions to 8,560 sessions vs previous period
- Significant increase in clicks for organic Facebook posts to vacancy pages, rising from 31 to 443
- 1,183%increase in traffic from LinkedIn vs previous period
Throughout the first year of implementation, Wagada Digital achieved:
- 59% increase in recruitment-focused website traffic, rising from 27,139 sessions to 42,865 sessions vs previous year
- 62% increase in new users visiting recruitment pages on the site, climbing from 25,280 to 41,183
- 157% increase in applications originating from organic Google search for a wide range of roles, climbing from 51 in Q1, to 95 in Q2, and 131 in Q3
Case studies
