Allon Barsam: Award-Winning Results

I recommend Wagada very highly indeed.

Allon Barsam, Eye Surgeon

Allon Barsam launched a new website designed to attract patients to his clinic and reassure them about laser vision treatments.

It needed a results-driven campaign aimed at increasing conversions, meaning an increase in the number of patients booking appointments rather than just viewing the page with no further action. This resulted in our national award-winning campaign, as recognised by the UK Search Awards 2018.

230%

Increase in organic traffic

I recommend Wagada very highly indeed. They have a big enough team to ensure that they are responsive and available whenever needed but are not too large. Although the majority of our patients still come to us via word of mouth, they have definitely helped us to grow our base of patients. They are also lovely people and super nice to work with. Thank you team Wagada.

Allon Barsam, Eye Surgeon

Stats

230%

Increase in organic traffic

Pieces of PR coverage in UK broadsheet media

5402

Total reach of Facebook video campaign in 15 days

Our solution

We took a strategic approach to increase traffic and drive user engagement. Our healthcare marketing campaign encompassed a wide range of the digital marketing mix, including:

Carrying out a Technical SEO audit
Writing patient-friendly website content designed to offer information and guidance
Raising Allon’s profile by writing guest articles and securing PR coverage online and offline
Helping the Allon Barsam rank at number 1 for 10 important keywords, and appearing on the first page for 26 more.
Adding patient case studies to the site for a range of eye conditions and treatments
Setting up a system to manage Allon’s reviews on Trustpilot (98% “excellent”) and Google My Business (4.9 star rating)
Setting up a Facebook ‘Day in the Life’ campaign to make Allon a familiar and trusted face

The results

After our campaign won Best Use of Search in the Health industry at the UK Search Awards, we helped Allon to drive success and get more business through his website:

Organic search traffic increased by 230% in the first year.
Allon’s website ranked at number 1 for 10 highly competitive keywords
We achieved 5 pieces of PR coverage in the UK broadsheet media and industry press.
Patient reviews grew on Google My Business (average 4.9 star rating) and Trustpilot reviews averaged 98% excellent ratings.
Our Facebook ‘Day in the Life’ campaign achieved a total reach of 5,402 over 15 days.

Workingmums.co.uk award with white background

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Allon Barsam: Award-Winning Results

“I recommend Wagada very highly indeed.”

Allon Barsam, Eye Surgeon

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Get to know our team

Cheryl Luzet

CEO

Cheryl founded Wagada in 2011 with a desire to create the sort of agency that she would have wanted to work with as an in-house marketer.

Nick Silverstone

Managing Director

As an experienced commercial manager, Nick has a wide breadth of experience in business development including evolving strategies for companies and the day-to-day operational management of businesses and people.

Dee Overfield

Head of Digital

Dee joined Wagada back in 2016, specialising in SEO and as a key Account Manager, Dee heads up a number of clients across a range of industries, covering everything from travel and interior design to telecoms and data security.

Daniel Jenkins

Head of Client Services

An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Shelley Martin

Head of Operational Support

Having worked in a variety of project management roles within the financial services industry, Shelley brings a detail-oriented and analytical approach to Google AdWords management for Wagada’s clients.

Rebecca Hyde

Digital Transformation Manager

Rebecca (or Bex, as she’s known around here), has been working in Business Development in advertising and marketing environments for nearly two decades and thrives on really getting to know her clients’ business ambitions and challenges so that she can find the right solution for them.

Judith Dow

PR Account Manager

Judith’s background is in PR, communications and marketing, beginning her career in book and newspaper publishing (Jewish Chronicle), as well as financial services marketing.

Matt Cooley

Digital Transformation Specialist

With specialisms in PPC Advertising, coupled with a strong eye for design and branding, our Paid Media Specialist, Matt, has a core focus on optimising clients’ paid campaigns and developing and maintaining their company image.

Emily Walker

Senior Digital Marketer

Emily joined Wagada in January 2019 from an in-house role and hasn’t regretted taking the leap into agency life – she now works on a range of clients, supporting them to reach their goals.

Ellie Wilbraham

Social Media Marketer

Ellie joined Wagada’s social media team looking for a rewarding and creative role, after graduating from the University of Leeds with a degree in history and philosophy.

James Grisley

Digital Marketer

Following a keen interest in marketing, James completed his degree in Communication and Media in 2020, during which he completed an additional placement year where he gained some invaluable experience in digital marketing and copywriting.

Tzara Marriott

Digital Marketing Manager

Tzara is an experienced Digital Marketing Manager, with over 6 years’ experience in marketing and project management across a range of industries, holding an IDM certificate in Direct and Digital Marketing.

Laura Morris

Strategic Marketing Manager

As a Digital Marketing Strategist, Laura has a wide breadth of experience across a range of industries and is particularly strong in web analysis, digital strategy and integrated digital campaigns.

Ursula Somers

Digital Marketing Assistant

Ursula joined Wagada as a Digital Marketing Assistant after graduating from the University of Kent with a First in Politics and completing a marketing apprenticeship.

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