Best Western Hotels – Results that make for a good night’s sleep

I’m genuinely grateful for all your support over the past 8 months

Georgie Hardy, Head of Marketing, M&T Hotel Management

M&T Hotel Management approached Wagada Digital to deliver a high-performing Google Ads campaign to support Best Western and The Welcombe Hotel with their growth objectives.

With extensive experience in the hotel and hospitality industry, Wagada Digital exceeded expectations with long-term PPC campaigns and an ongoing strategy that generated results that make for a good night’s sleep.

35%

Increase in conversion rate achieved

Stats

36%

Decrease in bounce rate

53%

Increase in click-through-rate

35%

Increase in conversion rate

Our solution

Wagada Digital worked alongside M&T to overcome a number of challenges and developed high-performing PPC campaigns on Google Ads. A complex and off-site booking engine meant that the team needed to develop solutions to ensure effective performance tracking and a consistent user journey from initial click through to conversion.

The results

PPC campaigns led to a significant increase in engagement / conversions, but also drove an increase in telephone enquiries. The successful PPC campaigns directly led to an increase in inbound leads via telephone from multiple online and offline channels.

  • 36% decrease in bounce rate Q4 vs Q3
  • 53% increase in click-through-rate Q4 vs Q3
  • 35% increase in conversion rate Q4 vs Q3

Case studies

Best Western Hotels

“I’m genuinely grateful for all your support over the past 8 months”

Georgie Hardy, Head of Marketing, M&T Hotel Management

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