Best Western Hotels – Results that make for a good night’s sleep

“I’m genuinely grateful for all your support over the past 8 months” -Georgie Hardy, Head of Marketing, M&T Hotel Management

Georgie Hardy, Head of Marketing, M&T Hotel Management

M&T Hotel Management approached Wagada Digital to deliver a high-performing Google Ads campaign to support Best Western and The Welcombe Hotel with their growth objectives.

With extensive experience in the hotel and hospitality industry, Wagada Digital exceeded expectations with long-term PPC campaigns and an ongoing strategy that generated results that make for a good night’s sleep.


Increase in conversion rate achieved



Decrease in bounce rate


Increase in click-through-rate


Increase in conversion rate

Our solution

Wagada Digital worked alongside M&T to overcome a number of challenges and developed high-performing PPC campaigns on Google Ads. A complex and off-site booking engine meant that the team needed to develop solutions to ensure effective performance tracking and a consistent user journey from initial click through to conversion.

    The results

    PPC campaigns led to a significant increase in engagement / conversions, but also drove an increase in telephone enquiries. The successful PPC campaigns directly led to an increase in inbound leads via telephone from multiple online and offline channels.

    • 36% decrease in bounce rate Q4 vs Q3
    • 53% increase in click-through-rate Q4 vs Q3
    • 35% increase in conversion rate Q4 vs Q3

    Case studies

    Best Western Hotels

    ““I’m genuinely grateful for all your support over the past 8 months” -Georgie Hardy, Head of Marketing, M&T Hotel Management”

    Georgie Hardy, Head of Marketing, M&T Hotel Management

    Yorkshire & Humber Academic Health Science Network

    “Wagada helped us hone our LinkedIn skills so we were making the most of our capacity and content.”

    David Shapland , Head of Marketing and Communications

    CAE Technology Services

    “Wagada Digital are absolute heroes! I am eternally grateful for your patience, support and endless enthusiasm to realise this vision and bring the dream to life.”

    Louise Mahrra, Head of Marketing, CAE Technology Services

    Churchill Group

    “Our team developed a dynamic and focused employer branding strategy.”

    Sophie Skilton, Digtial Marketing Manager, Wagada Digital


    “During a busy and exciting period of change for Pixotope, we helped them to achieve ongoing growth.”

    Rebecca Hyde, Digital Transformation Manager, Wagada Digital


    “The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

    Laura Morris, Strategic Marketing Manager, Wagada

    Britvic PLC

    “The team has absolutely loved working on such an exciting brand.”

    Cheryl Luzet – Managing Director, Wagada

    Marshfield Farm Ice Cream

    “An exciting marketing strategy and successful website launch saw Marshfield Farm significantly increase their online visibility and engagement.”

    Daniel Jenkins, Head of Client Services, Wagada

    All About Children

    “I have worked with Wagada for over five years and would highly recommend them.”

    Marcia Viccars, Founding Director, All About Children


    “HubSpot automation means that my customers are taken care of with timely email communications and marketing collateral.”

    Matt Wortley, Director, SMARTFIX UK Ltd


    “From SEO and paid social media implementation to ongoing consultancy and training, Wagada have been fantastic throughout.”

    Dawn Bochenski, Marketing Director, CVP

    Quartzite Boulders

    “In a short period of time the team executed a strategic social media campaign for the launch for GYMRHINO.”

    Daniel Jenkins, Head of Client Services, Wagada

    Bradbury Tracks LTD

    “Thanks to all at Wagada for the excellent work you have done on our website.”

    Kris Theophanous, Managing Director, Bradbury Tracks Ltd

    Abbots Care

    “Working with Wagada Digital has been great, we have seen a strong increase in organic leads coming through, and the digital PR work has really helped increase awareness of our brand.”

    Naomi Kitchenside, Abbots Care

    B&M Care Group

    “Wagada’s work has helped us increase our average weekly enquiries by 50%, the highest number of enquiries on record.”

    Angela Hunt, B&M Care

    ESF UK

    “Wagada is an extremely professional and talented team.”

    Mark Neville, UK Business Manager, ESF-UK

    comforte AG

    “We have worked with Wagada for 2 years and they have clearly demonstrated their commitment to getting to know our business and delivering strong results.”

    Erfan Shadabi, Marketing Manager, comforte AG

    Croft Communications

    “We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.”

    Jenifer Greenslade, Marketing Director, Croft Communications

    Entertainment Effects

    “Our keywords are very competitive and we previously ranked nowhere for them.”

    Phil Allen, Commercial Director, Entertainment Effects

    James and James Fulfilment: International SEO Project

    “We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

    James Hyde, Commercial Director, James and James Fulfilment

    Toad Hall Nursery Group

    “We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

    Ruth Pimentel, CEO, Toad Hall Nurseries

    Get to know our team

    Get in touch