“I’m genuinely grateful for all your support over the past 8 months” -Georgie Hardy, Head of Marketing, M&T Hotel Management
Georgie Hardy, Head of Marketing, M&T Hotel Management
M&T Hotel Management approached Wagada Digital to deliver a high-performing Google Ads campaign to support Best Western and The Welcombe Hotel with their growth objectives.
With extensive experience in the hotel and hospitality industry, Wagada Digital exceeded expectations with long-term PPC campaigns and an ongoing strategy that generated results that make for a good night’s sleep.
Decrease in bounce rate
Increase in click-through-rate
Increase in conversion rate
Wagada Digital worked alongside M&T to overcome a number of challenges and developed high-performing PPC campaigns on Google Ads. A complex and off-site booking engine meant that the team needed to develop solutions to ensure effective performance tracking and a consistent user journey from initial click through to conversion.
PPC campaigns led to a significant increase in engagement / conversions, but also drove an increase in telephone enquiries. The successful PPC campaigns directly led to an increase in inbound leads via telephone from multiple online and offline channels.
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““I’m genuinely grateful for all your support over the past 8 months” -Georgie Hardy, Head of Marketing, M&T Hotel Management”
Georgie Hardy, Head of Marketing, M&T Hotel Management
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