Bibra Toxicology Advice & Consulting
I have worked with Wagada for a few years now, and I wouldn’t hesitate to recommend them. From the minute I entered the office for my initial meeting and was warmly welcomed, to the monthly and quarterly report meetings and all the exceptional work in between – they really make a great impression.
Ashleigh Ace Barrett, Commercial Director
Bibra offer toxicology advice and consulting across a vast range of toxicological areas, from advice on launching a new product or urgent hazard and risk assessments of chemicals. Backed by an industry leading team of scientists and a unique in-house toxicology databank, Bibra hold the proven toxicological knowledge to support clients with reports, expert opinion, or safety-in-use of chemicals.
Bibra approached Wagada Digital to support with SEO and social media, in order to increase organic and social traffic to the website and ultimately increase conversions. With a wealth of experience negotiating complex industries, Wagada Digital worked with Bibra to gain an understanding of the marketplace and in order to identify and apply best tactics to achieve objectives.
increase in organic social traffic vs previous period
Wagada manage our SEO and our LinkedIn content – as a small business, we really benefit from hiring an external marketing specialist team, who bring knowledge and key skill sets to our business. In order to fill this void internally, we’d have to hire several people at a huge outlay, so being able to benefit from Wagada’s clear collaborative approach methods (and therefore being able to pick the brains of many professionals under one roof!) not only saves us money, but saves us a huge amount of time. Thank you team Wagada!
Ashleigh Ace Barrett, Commercial Director
Stats
Increase in organic social traffic year-on-year
Increase in key events for organic search new users year-on-year
Increase in new users from organic social year-on-year
Our solution
In order to increase organic and social traffic footfall to the website, Wagada Digital undertook an in-depth competitor and industry analysis to identify the below priority and ongoing SEO and social media tactics:
- Development of SEO strategy and tactic implementation
- Blog title keyword research to identify key audience’s pain points and blog optimisations to target these search terms
- On-page optimisation of key pages, focusing on target keywords to improve search engine rankings
- Google Business Profile optimisation to boost local SEO
- Review and optimisation of CTA’s across the website to enhance user experience and drive conversions
- LinkedIn Sales Navigator training
- Development of social media strategy and implementation, including calendar creation and platform management
The results
Through strategising and prioritising these SEO and social media tactics, Wagada Digital supported Bibra to achieve a number of organic and social traffic wins, including:
- 115% increase in organic social traffic year-on-year
- 67% increase in key events for organic search new users year-on-year
- 560% increase in new users from organic social year-on-year
Case studies
