BRADBURY TRACKS

Thanks to all at Wagada for the excellent work you have done on our website. I am shocked at how quick the position of the website has changed. Keep up the good work.

Kris Theophanous, Managing Director, Bradbury Tracks Ltd

Wagada created, implemented and managed the award-winning Track to Success campaign on behalf of Bradbury Tracks Ltd.

Bradbury Tracks produces bespoke curtain poles and tracks direct to consumers and also offers a trade service worldwide. Products include made-to-measure Silent Gliss curtain poles, tracks and accessories, plus bay window, corded, hand-drawn and electric designs, roller blinds and wave curtains.

Bradbury Tracks approached Wagada to work across all three brands spanning B2B and B2C:

  • The Curtain Pole and Track Company
  • Tracks-Direct
  • Bradbury Tracks Ltd

In a period of growth with ambitious sales targets, the objectives were focused around building brand awareness as well as increasing online visibility, traffic and revenue.

1446%

  Increase in revenue for Tracks-Direct year-over-year

In order to maximise exposure online, Wagada developed awards submissions, achieving finalist status for Bradbury Tracks Ltd at several awards before winning the award for Innovation at the 2020 MK and Bucks SME awards.

Stats

19%

Increase in average order value YoY

(Bradbury Tracks)

21%

Increase in organic revenue YoY

(Bradbury Tracks)

1024%

Increase in organic page views YoY

(Tracks-Direct)

Our solution

In order to achieve these objectives, Wagada built the Track to Success campaign strategy, enabling us to identify the most beneficial tactics to harness success.

Work on The Curtain Pole and Track Company began with a full technical SEO audit and tech fixes in order to ensure that the website was in a good place before further changes were implemented. Following on from this, Wagada conducted on-page optimisation and built blog content for distribution across social media. Wagada delivered social media and design training to the client in order to bring maximum value to the campaign.

Tracks-Direct saw Wagada get involved with a website overhaul, migration audit and SEO fixes. Wagada’s role spanned from consultancy to implementation, which saw extensive work surrounding technical SEO as well as on-page content.

With Bradbury Tracks Ltd operating in the B2B space, a different strategy was taken, heavily driven by awards and online PR. This was with the objective of increasing brand awareness in order to support and work alongside the tactics undertaken by Bradbury Tracks’ sales team.

The results

Wagada Digital won Digital Campaign of the Year at the Inspiring Herts Awards for the Track to Success campaign. The results outlined throughout the campaign demonstrated a strong financial improvement for all three brands.

 The Curtain Pole and Track Company

  • 47.59% increase in organic traffic, YOY
  • 32.27% increase in page views, YOY
  • 20.65% increase in revenue from organic traffic, YOY
  • 19.31% increase in average order value from organic traffic, YOY

Tracks-Direct

  • 62620.4% increase in organic traffic, YOY
  • 587.9% increase in organic users, YOY
  • 1,024.27% increase in page views, YOY
  • 1446.25% increase in revenue, YOY

Bradbury Tracks

  • The brand won a regional award for innovation at the MK and Bucks SME awards, which is a huge achievement and has had a positive impact on the profile of the Bradbury Tracks brand.
  • In response to Wagada’s submission, The Judges of the SME MK and Buckinghamshire Business Awards said about Bradbury Tracks: “World class innovation with serious impact on customer service delivery, staff working and potentially the whole industry. Serious contender.”

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“Thanks to all at Wagada for the excellent work you have done on our website.”

Kris Theophanous, Managing Director, Bradbury Tracks Ltd

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