Britvic PLC

The team has absolutely loved working on such an exciting brand.

Cheryl Luzet – Managing Director, Wagada

With international operations across the UK and Europe, Britvic is a multi-national soft drinks company developing a portfolio of products ranging from Robinsons and J20 to Tango and Pepsi.

Britvic PLC approached Wagada as it needed to increase the visibility of its luxury coffee syrup: Gourmet Drops.


increase in average
return on ad spend

The team has absolutely loved working on such an exciting brand, and we are delighted to have achieved such strong results across Google Ads.

Cheryl Luzet – Managing Director, Wagada



Increase in transactions from Google Ads


Increase in revenue from Google Ads


Increase in avg. return on ad spend

Our solution

With Google Ads presenting the ideal opportunity for Britvic to achieve a significant increase in visibility in a short period of time, Wagada implemented a Google Analytics and Google Ads audit.

The audit identified technical performance issues and we carried out account optimisation and created display, search and shopping campaigns.

The results

During the process, successful campaign set-up and ongoing management led to Wagada managing a 58% decrease in overall ad spend leading to:

  • 18% increase in total transactions from Google Ads
  • 50% increase in revenue from Google Ads
  • 354% increase in average return on ad spend

Case studies


“HubSpot automation means that my customers are taken care of with timely email communications and marketing collateral.”

Matt Wortley, Director, SMARTFIX UK Ltd


“From SEO and paid social media implementation to ongoing consultancy and training, Wagada have been fantastic throughout.”

Dawn Bochenski, Marketing Director, CVP


“The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

Laura Morris, Strategic Marketing Manager, Wagada

Britvic PLC

“The team has absolutely loved working on such an exciting brand.”

Cheryl Luzet – Managing Director, Wagada

B & M Care Group

“Wagada’s work has helped us increase our average weekly enquiries by 50%, the highest number of enquiries on record.”

Angela Hunt, B&M Care


“Wagada is an extremely professional and talented team.”

Mark Neville, UK Business Manager, ESF-UK

comforte AG

“We have worked with Wagada for 2 years and they have clearly demonstrated their commitment to getting to know our business and delivering strong results.”

Erfan Shadabi, Marketing Manager, comforte AG

Croft Communications

“We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.”

Jenifer Greenslade, Marketing Director, Croft Communications

Entertainment Effects

“Our keywords are very competitive and we previously ranked nowhere for them.”

Phil Allen, Commercial Director, Entertainment Effects

James and James Fulfilment: International SEO Project

“We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

James Hyde, Commercial Director, James and James Fulfilment

Allon Barsam: Award-Winning Results

“I recommend Wagada very highly indeed.”

Allon Barsam, Eye Surgeon

Toad Hall Nursery Group

“We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

Ruth Pimentel, CEO, Toad Hall Nurseries

THOMPSON 3 AA Rosette Restaurant

“One thing we have learned is that choosing the right strategic partners to work with is vitally important to productivity, efficiency and maximising results.”

Marianne Gearing, Director of Marketing, THOMPSON St Albans

Green Modular

“Wagada’s strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio.”

Craig Riley, Director, Green Modular

Get to know our team

Wagada Digital

Get in touch

  • This field is for validation purposes and should be left unchanged.