Britvic PLC

The team has absolutely loved working on such an exciting brand, and we are delighted to have achieved such strong results across Google Ads

Cheryl Luzet - Managing Director, Wagada

18%
Increase in transactions from Google Ads
50%
Increase in revenue from Google Ads
354%
Increase in avg. return on ad spend

The Brief

With international operations across the UK and Europe, Britvic is a multi-national soft drinks company developing a portfolio of products ranging from Robinsons and J20 to Tango and Pepsi.

Britvic PLC approached Wagada as it needed to increase the visibility of its luxury coffee syrup: Gourmet Drops.

Wagada’s Solution

  • With Google Ads presenting the ideal opportunity for Britvic to achieve a significant increase in visibility in a short period of time, Wagada implemented a Google Analytics and Google Ads audit.
  • The audit identified technical performance issues and we carried out account optimisation and created display, search and shopping campaigns.

The Results

During the process, successful campaign set-up and ongoing management led to Wagada managing a 58% decrease in overall ad spend leading to:

  • 18% increase in total transactions from Google Ads
  • 50% increase in revenue from Google Ads
  • 354% increase in average return on ad spend
Wagada Digital

Get in Touch

  • This field is for validation purposes and should be left unchanged.