CAE Technology Services – Technology on Point

Wagada Digital are absolute heroes! I am eternally grateful for your patience, support and endless enthusiasm to realise this vision and bring the dream to life.

Louise Mahrra, Head of Marketing, CAE Technology Services

CAE Technology Services is an industry-leading IT infrastructure solutions provider, transforming people’s experiences, and people’s lives, through technology.

The team at CAE were undergoing a rebrand, and needed a fully integrated HubSpot website to take their sales and marketing alignment to the next level, whilst ensuring the best possible online presence and SEO.

Wagada Digital’s HubSpot Specialists proved to be the perfect partner for this.

142%

increase in relevant keywords on page one of Google, including ‘technology services’

We had big ambitions for this project and a tight turn around, with decisions on messaging and creatives still in process when we began developing the new site. Some agencies might have been daunted by this but Wagada Digital approached the challenge with a level of flexibility that was truly appreciated. The whole team worked with us to understand our goals for the brand relaunch and, without them, the project would not have got to where it is, and we wouldn’t have achieved our launch date.  What’s more, the standard of work was high throughout. I’m so proud to now have a site that represents us as a brand and that we are delighted to share with the world! Thank you Wagada Digital!

Louise Mahrra, Head of Marketing, CAE Technology Services

Stats

142%

increase in relevant keywords on page one of Google, including ‘technology services’

65%

increase in impressions in Google search year over year, climbing from 108K to 178K

50%

increase in organic clicks to website from Google search year over year, climbing from 2.96K to 4.45K

Our solution

Wagada’s Digital Transformation Team worked with CAE to produce a HubSpot website that far surpassed expectations. From inception through to development and launch, no stone was left unturned as the team worked tirelessly to ensure that CAE had the look, feel, functionality and practicality needed to elevate their online presence.

This was achieved through:

  • Workshopping marketing and design concepts with CAE 
  • Writing brand new copy for the whole site to ensure that CAE’s core brand messages came through at all times
  • Completely overhauling the previous website’s user journey and implementing a brand new customer flow
  • Working with the marketing team to ensure that the website’s back-end functionality was effective for key stakeholders at CAE and providing training to ensure that they could manage the site going forward
  • Developing thought leadership content and the new ‘CAE Labs’ pages of the website
  • Undertaking key SEO pre and post-launch activities to ensure that the website achieved maximum visibility and engagement
  • Ongoing marketing support for the CAE team to ensure that HubSpot’s full capabilities could be utilised by all stakeholders to raise visibility of the site and the brand 

The results

Wagada Digital met all deadlines and delivered an output that surpassed initial expectations. The team remained agile throughout, ensuring that the delivery of work was efficient, high quality and met / exceeded CAE’s requirements.

The launch was a complete success, and for the 3-month period post launch, Wagada Digital achieved:

  • 142% increase in relevant keywords on page one of Google, including ‘technology services’
  • 65% increase in impressions in Google search year over year, climbing from 108K to 178K 
  • 50% increase in organic clicks to website from Google search year over year, climbing from 2.96K to 4.45K

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