Canon

The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.

Laura Morris, Strategic Marketing Manager, Wagada

With international operations across seven continents, Canon is a global provider of digital imaging technologies. 

Canon approached Wagada to inform findings for a full marketing audit for the ‘Pro’ side of their business. To help them, Wagada conducted audits of SEO and PPC aspects of their marketing to create a review designed to strengthen and inform future strategies. 

Wagada also audited several of Canon’s competitors, assessing their SEO and PPC activities, to provide comparative analysis. This enabled the Wagada team to provide a deeper depth of industry insight for our client, really empowering Canon to cut through the noise and stand out from the competition

1028

 pages crawled and audited with recommendations made

The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.

Laura Morris, Strategic Marketing Manager, Wagada

Stats

4

competitor websites analysed, reviewed and reported

14463

backlinks uncovered, reviewed and reported

100%

client satisfaction

Our solution

Wagada’s PPC audit identified significant opportunities to increase the ROAS (return on ad spend). 

Wagada worked creatively with recommendations to better target the correct ‘search intent.’

Wagada provided strong recommendations on how to improve Canon’s backlink profile, reduce link toxicity and highlighted opportunities to improve the website’s health. 

The team at Wagada provided detailed data analysis to inform Canon’s marketing strategy to promote their ‘Pro’ products in a way that cut through the noise and stood out from the competition.

The results

  • 4 competitor websites analysed, reviewed and reported 
  • 1,028 pages crawled and audited with recommendations made
  • 14,463 backlinks uncovered, reviewed and reported 
  • 100% client satisfaction

Case studies

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Canon

“The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

Laura Morris, Strategic Marketing Manager, Wagada

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“Wagada is an extremely professional and talented team.”

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Phil Allen, Commercial Director, Entertainment Effects

James and James Fulfilment: International SEO Project

“We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

James Hyde, Commercial Director, James and James Fulfilment

Toad Hall Nursery Group

“We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

Ruth Pimentel, CEO, Toad Hall Nurseries

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