Canon

The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.

Laura Morris, Strategic Marketing Manager, Wagada

With international operations across seven continents, Canon is a global provider of digital imaging technologies. 

Canon approached Wagada to inform findings for a full marketing audit for the ‘Pro’ side of their business. To help them, Wagada conducted audits of SEO and PPC aspects of their marketing to create a review designed to strengthen and inform future strategies. 

Wagada also audited several of Canon’s competitors, assessing their SEO and PPC activities, to provide comparative analysis. This enabled the Wagada team to provide a deeper depth of industry insight for our client, really empowering Canon to cut through the noise and stand out from the competition

1028

 pages crawled and audited with recommendations made

The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.

Laura Morris, Strategic Marketing Manager, Wagada

Stats

4

competitor websites analysed, reviewed and reported

14463

backlinks uncovered, reviewed and reported

100%

client satisfaction

Our solution

Wagada’s PPC audit identified significant opportunities to increase the ROAS (return on ad spend). 

Wagada worked creatively with recommendations to better target the correct ‘search intent.’

Wagada provided strong recommendations on how to improve Canon’s backlink profile, reduce link toxicity and highlighted opportunities to improve the website’s health. 

The team at Wagada provided detailed data analysis to inform Canon’s marketing strategy to promote their ‘Pro’ products in a way that cut through the noise and stood out from the competition.

The results

  • 4 competitor websites analysed, reviewed and reported 
  • 1,028 pages crawled and audited with recommendations made
  • 14,463 backlinks uncovered, reviewed and reported 
  • 100% client satisfaction

Case studies

Smartfix

“HubSpot automation means that my customers are taken care of with timely email communications and marketing collateral.”

Matt Wortley, Director, SMARTFIX UK Ltd

CVP

“From SEO and paid social media implementation to ongoing consultancy and training, Wagada have been fantastic throughout.”

Dawn Bochenski, Marketing Director, CVP

Canon

“The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

Laura Morris, Strategic Marketing Manager, Wagada

Britvic PLC

“The team has absolutely loved working on such an exciting brand.”

Cheryl Luzet – Managing Director, Wagada

B & M Care Group

“Wagada’s work has helped us increase our average weekly enquiries by 50%, the highest number of enquiries on record.”

Angela Hunt, B&M Care

ESF UK

“Wagada is an extremely professional and talented team.”

Mark Neville, UK Business Manager, ESF-UK

comforte AG

“We have worked with Wagada for 2 years and they have clearly demonstrated their commitment to getting to know our business and delivering strong results.”

Erfan Shadabi, Marketing Manager, comforte AG

Croft Communications

“We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.”

Jenifer Greenslade, Marketing Director, Croft Communications

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“Our keywords are very competitive and we previously ranked nowhere for them.”

Phil Allen, Commercial Director, Entertainment Effects

James and James Fulfilment: International SEO Project

“We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

James Hyde, Commercial Director, James and James Fulfilment

Allon Barsam: Award-Winning Results

“I recommend Wagada very highly indeed.”

Allon Barsam, Eye Surgeon

Toad Hall Nursery Group

“We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

Ruth Pimentel, CEO, Toad Hall Nurseries

THOMPSON 3 AA Rosette Restaurant

“One thing we have learned is that choosing the right strategic partners to work with is vitally important to productivity, efficiency and maximising results.”

Marianne Gearing, Director of Marketing, THOMPSON St Albans

Green Modular

“Wagada’s strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio.”

Craig Riley, Director, Green Modular

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Wagada Digital

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