The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.
Laura Morris, Strategic Marketing Manager, Wagada
With international operations across seven continents, Canon is a global provider of digital imaging technologies.
Canon approached Wagada to inform findings for a full marketing audit for the ‘Pro’ side of their business. To help them, Wagada conducted audits of SEO and PPC aspects of their marketing to create a review designed to strengthen and inform future strategies.
Wagada also audited several of Canon’s competitors, assessing their SEO and PPC activities, to provide comparative analysis. This enabled the Wagada team to provide a deeper depth of industry insight for our client, really empowering Canon to cut through the noise and stand out from the competition
The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.
Laura Morris, Strategic Marketing Manager, Wagada
competitor websites analysed, reviewed and reported
backlinks uncovered, reviewed and reported
client satisfaction
Wagada’s PPC audit identified significant opportunities to increase the ROAS (return on ad spend).
Wagada worked creatively with recommendations to better target the correct ‘search intent.’
Wagada provided strong recommendations on how to improve Canon’s backlink profile, reduce link toxicity and highlighted opportunities to improve the website’s health.
The team at Wagada provided detailed data analysis to inform Canon’s marketing strategy to promote their ‘Pro’ products in a way that cut through the noise and stood out from the competition.