B&M Care

Wagada’s work has increased our average weekly enquiries by 50%.

Angela Hunt, B&M Care

At the height of the pandemic, B&M Care, a group of 26 care homes, wanted to increase their enquiries and occupancy rates during this difficult time. 

They tasked Wagada with raising their visibility, brand awareness, generating leads, and communicating key messages of trust and authority to their current and prospective customer base.


increase in users year-on-year

From the outset the whole team at Wagada really immersed themselves in getting to know B&M Care, we quickly gained confidence in them to transform our digital marketing

Angela Hunt, Head of Sales and Marketing, B&M Care



Increase in users year-on-year


Increase in enquiries in one year

No 1

On Google for 52 keywords within 6 months

Our solution

Wagada developed a multi-channel strategy with paid and organic search to engage and influence potential customers. 

We created valuable content for these channels in what is a highly considered purchasing decision.

Wagada was able to help B&M develop trust and alter people’s perception of care homes during the pandemic.

The results

  • 39% increase in users year-on-year
  • 225% increase in enquiries within one year
  • Website ranking at position 1 for 52 target keywords within a 6 month period

“This work has helped us to increase our average weekly enquiries by 50%. Just when we think we have achieved the highest number of enquiries on record, we break that record again.
Angela Hunt, Head of Sales and Marketing B&M Care Home

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