Churchill Group

We developed a dynamic and focused employer branding strategy leading to a significant increase in online visibility, engagement and traffic.

Sophie Skilton, Digital Marketing Manager, Wagada Digital

The Churchill Group is one of the UK’s leading facilities management companies. With a wide array of brands under the Churchill umbrella and offices in London, Luton, Manchester, Gateshead and Bellshill in Scotland, The Churchill Group boasts an exciting portfolio of clients across the UK.

The Churchill Group approached Wagada Digital for expert support with their employer branding and SEO strategy. In a challenging time for businesses with a recruitment crisis impacting UK organisations, the Wagada Digital team created a dynamic and focussed marketing plan designed to have maximum impact.

125%

increase in organic website users in 2023 vs 2022

Stats

125%

increase in organic website users vs previous year

73%

increase in website goals vs previous period

19%

increase in conversion rate vs previous period

Our solution

Wagada Digital’s recruitment marketing and employer branding specialists developed an employer branding strategy and worked with the Churchill Group team to develop an employer value proposition to resonate with and engage the target audience. Based on the strategy, Wagada Digital implemented a series of tactics including, but not limited to:

  • Organic social media content creation and implementation
  • Technical SEO audit and fixes
  • Keyword research and on-page optimisation
  • Content marketing, with pillar content and blogs targeting key segments of the market
  • Updates to key messages and positioning Churchill Group as the employer of choice
  • Developed job adverts to better engage and excite prospects
  • Optimised Google Business Profiles
  • Curated, designed and built new employer branding pages relevant to each target audience

The results

Within just a few months, Wagada Digital’s activity led to a number of significant wins, including: 

  • Large number of keywords ranking for the first time, including ‘rail cleaning’ and ‘commercial security jobs’
  • 125% increase in organic website visitors vs previous year
  • 73% increase in website goals vs previous period
  • 19% increase in conversion rate vs previous period

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