Churchill Group

We developed a dynamic and focused employer branding strategy leading to a significant increase in online visibility, engagement and traffic.

Sophie Skilton, Digital Marketing Manager, Wagada Digital

The Churchill Group is one of the UK’s leading facilities management companies. With a wide array of brands under the Churchill umbrella and offices in London, Luton, Manchester, Gateshead and Bellshill in Scotland, The Churchill Group boasts an exciting portfolio of clients across the UK.

The Churchill Group approached Wagada Digital for expert support with their employer branding and SEO strategy. In a challenging time for businesses with a recruitment crisis impacting UK organisations, the Wagada Digital team created a dynamic and focussed marketing plan designed to have maximum impact.


increase in organic website users in 2023 vs 2022



increase in organic website users vs previous year


increase in website goals vs previous period


increase in conversion rate vs previous period

Our solution

Wagada Digital’s recruitment marketing and employer branding specialists developed an employer branding strategy and worked with the Churchill Group team to develop an employer value proposition to resonate with and engage the target audience. Based on the strategy, Wagada Digital implemented a series of tactics including, but not limited to:

  • Organic social media content creation and implementation
  • Technical SEO audit and fixes
  • Keyword research and on-page optimisation
  • Content marketing, with pillar content and blogs targeting key segments of the market
  • Updates to key messages and positioning Churchill Group as the employer of choice
  • Developed job adverts to better engage and excite prospects
  • Optimised Google Business Profiles
  • Curated, designed and built new employer branding pages relevant to each target audience

The results

Within just a few months, Wagada Digital’s activity led to a number of significant wins, including: 

  • Large number of keywords ranking for the first time, including ‘rail cleaning’ and ‘commercial security jobs’
  • 125% increase in organic website visitors vs previous year
  • 73% increase in website goals vs previous period
  • 19% increase in conversion rate vs previous period

Case studies

Best Western Hotels

““I’m genuinely grateful for all your support over the past 8 months” -Georgie Hardy, Head of Marketing, M&T Hotel Management”

Georgie Hardy, Head of Marketing, M&T Hotel Management

Yorkshire & Humber Academic Health Science Network

“Wagada helped us hone our LinkedIn skills so we were making the most of our capacity and content.”

David Shapland , Head of Marketing and Communications

CAE Technology Services

“Wagada Digital are absolute heroes! I am eternally grateful for your patience, support and endless enthusiasm to realise this vision and bring the dream to life.”

Louise Mahrra, Head of Marketing, CAE Technology Services

Churchill Group

“Our team developed a dynamic and focused employer branding strategy.”

Sophie Skilton, Digtial Marketing Manager, Wagada Digital


“During a busy and exciting period of change for Pixotope, we helped them to achieve ongoing growth.”

Rebecca Hyde, Digital Transformation Manager, Wagada Digital


“The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

Laura Morris, Strategic Marketing Manager, Wagada

Britvic PLC

“The team has absolutely loved working on such an exciting brand.”

Cheryl Luzet – Managing Director, Wagada

Marshfield Farm Ice Cream

“An exciting marketing strategy and successful website launch saw Marshfield Farm significantly increase their online visibility and engagement.”

Daniel Jenkins, Head of Client Services, Wagada

All About Children

“I have worked with Wagada for over five years and would highly recommend them.”

Marcia Viccars, Founding Director, All About Children


“HubSpot automation means that my customers are taken care of with timely email communications and marketing collateral.”

Matt Wortley, Director, SMARTFIX UK Ltd


“From SEO and paid social media implementation to ongoing consultancy and training, Wagada have been fantastic throughout.”

Dawn Bochenski, Marketing Director, CVP

Quartzite Boulders

“In a short period of time the team executed a strategic social media campaign for the launch for GYMRHINO.”

Daniel Jenkins, Head of Client Services, Wagada

Bradbury Tracks LTD

“Thanks to all at Wagada for the excellent work you have done on our website.”

Kris Theophanous, Managing Director, Bradbury Tracks Ltd

Abbots Care

“Working with Wagada Digital has been great, we have seen a strong increase in organic leads coming through, and the digital PR work has really helped increase awareness of our brand.”

Naomi Kitchenside, Abbots Care

B&M Care Group

“Wagada’s work has helped us increase our average weekly enquiries by 50%, the highest number of enquiries on record.”

Angela Hunt, B&M Care


“Wagada is an extremely professional and talented team.”

Mark Neville, UK Business Manager, ESF-UK

comforte AG

“We have worked with Wagada for 2 years and they have clearly demonstrated their commitment to getting to know our business and delivering strong results.”

Erfan Shadabi, Marketing Manager, comforte AG

Croft Communications

“We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.”

Jenifer Greenslade, Marketing Director, Croft Communications

Entertainment Effects

“Our keywords are very competitive and we previously ranked nowhere for them.”

Phil Allen, Commercial Director, Entertainment Effects

James and James Fulfilment: International SEO Project

“We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

James Hyde, Commercial Director, James and James Fulfilment

Toad Hall Nursery Group

“We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

Ruth Pimentel, CEO, Toad Hall Nurseries

Get to know our team

Get in touch