We developed a dynamic and focused employer branding strategy leading to a significant increase in online visibility, engagement and traffic.
Sophie Skilton, Digital Marketing Manager, Wagada Digital
The Churchill Group is one of the UK’s leading facilities management companies. With a wide array of brands under the Churchill umbrella and offices in London, Luton, Manchester, Gateshead and Bellshill in Scotland, The Churchill Group boasts an exciting portfolio of clients across the UK.
The Churchill Group approached Wagada Digital for expert support with their employer branding and SEO strategy. In a challenging time for businesses with a recruitment crisis impacting UK organisations, the Wagada Digital team created a dynamic and focussed marketing plan designed to have maximum impact.
increase in website visitors vs previous period
increase in website goals vs previous period
increase in conversion rate vs previous period
Wagada Digital’s recruitment marketing and employer branding specialists worked with the Churchill team to develop an employer value proposition to resonate with and engage the target audience, and following sign off of the employer branding strategy, implemented a series of tactics including, but not limited to:
Within just a few months, Wagada Digital’s activity led to a number of significant wins, including: