Entertainment Effects

A huge achievement from Wagada to get us to the top for this search.

Phil Allen, Commercial Director, Entertainment Effects

Entertainment Effects came to us in 2017 with the goal of increasing awareness and ultimately attracting new clients through their website. With SEO as the main focus, we’ve worked at increasing website traffic and increasing rankings to help generate bookings.


Increase in search traffic

Our keywords are very competitive and we previously ranked nowhere for them. This is a huge achievement from Wagada to get us to the top for this search. They’ve also helped us to open up an additional revenue stream which is bringing in interesting work for our portfolio and has helped us financially during a difficult period. Keep up the good work.

Phil Allen, Commercial Director, Entertainment Effects



Average increase in ranking positions


Increase in search traffic


Increase in leads YOY

Our solution

  • Wagada carried out a full technical audit, identifying any issues with the site. These were then addressed and fixed to ensure a fully functioning site with user experience at the forefront.
  • We ensured the old site 301 redirected through to the new Entertainment Effects site, ensuring the authority of the old sites weren’t lost.
  • Keyword and competitor research were carried out to identify the best target keywords for the identified target market. The content across the website was then optimised to get the site ranking for relevant search terms.
  • Blog research, content creation and monthly uploads ensured fresh content was being added to the website.
  • More recently,  we carried out a content overhaul – rewriting main product pages and adding case studies and additional pages.

The results

  • 100% increase in organic search
  • Increased organic search engine users by 114%  year on year
  • Increased organic page views by 75% year on year
  • 31 of 48 keywords on page one
  • Ranking at the top of page one for highly relevant search terms including ‘indoor pyro’, ‘water special effects’ and ‘flame effects’
  • 69% average increase in ranking positions
  • Increased visibility from 11% to 38%
  • Gained featured snippets for a variety of keywords including ‘event special effects’
  • Increased domain authority from 11 to 24

Case studies


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Matt Wortley, Director, SMARTFIX UK Ltd


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Dawn Bochenski, Marketing Director, CVP


“The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

Laura Morris, Strategic Marketing Manager, Wagada

Britvic PLC

“The team has absolutely loved working on such an exciting brand.”

Cheryl Luzet – Managing Director, Wagada

B & M Care Group

“Wagada’s work has helped us increase our average weekly enquiries by 50%, the highest number of enquiries on record.”

Angela Hunt, B&M Care


“Wagada is an extremely professional and talented team.”

Mark Neville, UK Business Manager, ESF-UK

comforte AG

“We have worked with Wagada for 2 years and they have clearly demonstrated their commitment to getting to know our business and delivering strong results.”

Erfan Shadabi, Marketing Manager, comforte AG

Croft Communications

“We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.”

Jenifer Greenslade, Marketing Director, Croft Communications

Entertainment Effects

“Our keywords are very competitive and we previously ranked nowhere for them.”

Phil Allen, Commercial Director, Entertainment Effects

James and James Fulfilment: International SEO Project

“We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

James Hyde, Commercial Director, James and James Fulfilment

Allon Barsam: Award-Winning Results

“I recommend Wagada very highly indeed.”

Allon Barsam, Eye Surgeon

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“We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

Ruth Pimentel, CEO, Toad Hall Nurseries

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“One thing we have learned is that choosing the right strategic partners to work with is vitally important to productivity, efficiency and maximising results.”

Marianne Gearing, Director of Marketing, THOMPSON St Albans

Green Modular

“Wagada’s strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio.”

Craig Riley, Director, Green Modular

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