Entertainment Effects

A huge achievement from Wagada to get us to the top for this search.

Phil Allen, Commercial Director, Entertainment Effects

Entertainment Effects came to us in 2017 with the goal of increasing awareness and ultimately attracting new clients through their website. With SEO as the main focus, we’ve worked at increasing website traffic and increasing rankings to help generate bookings.


Increase in search traffic

Our keywords are very competitive and we previously ranked nowhere for them. This is a huge achievement from Wagada to get us to the top for this search. They’ve also helped us to open up an additional revenue stream which is bringing in interesting work for our portfolio and has helped us financially during a difficult period. Keep up the good work.

Phil Allen, Commercial Director, Entertainment Effects



Average increase in ranking positions


Increase in search traffic


Increase in leads YOY

Our solution

  • Wagada carried out a full technical audit, identifying any issues with the site. These were then addressed and fixed to ensure a fully functioning site with user experience at the forefront.
  • We ensured the old site 301 redirected through to the new Entertainment Effects site, ensuring the authority of the old sites weren’t lost.
  • Keyword and competitor research were carried out to identify the best target keywords for the identified target market. The content across the website was then optimised to get the site ranking for relevant search terms.
  • Blog research, content creation and monthly uploads ensured fresh content was being added to the website.
  • More recently,  we carried out a content overhaul – rewriting main product pages and adding case studies and additional pages.

The results

  • 100% increase in organic search
  • Increased organic search engine users by 114%  year on year
  • Increased organic page views by 75% year on year
  • 31 of 48 keywords on page one
  • Ranking at the top of page one for highly relevant search terms including ‘indoor pyro’, ‘water special effects’ and ‘flame effects’
  • 69% average increase in ranking positions
  • Increased visibility from 11% to 38%
  • Gained featured snippets for a variety of keywords including ‘event special effects’
  • Increased domain authority from 11 to 24

Case studies

Best Western Hotels

““I’m genuinely grateful for all your support over the past 8 months” -Georgie Hardy, Head of Marketing, M&T Hotel Management”

Georgie Hardy, Head of Marketing, M&T Hotel Management

Yorkshire & Humber Academic Health Science Network

“Wagada helped us hone our LinkedIn skills so we were making the most of our capacity and content.”

David Shapland , Head of Marketing and Communications

CAE Technology Services

“Wagada Digital are absolute heroes! I am eternally grateful for your patience, support and endless enthusiasm to realise this vision and bring the dream to life.”

Louise Mahrra, Head of Marketing, CAE Technology Services

Churchill Group

“Our team developed a dynamic and focused employer branding strategy.”

Sophie Skilton, Digtial Marketing Manager, Wagada Digital


“During a busy and exciting period of change for Pixotope, we helped them to achieve ongoing growth.”

Rebecca Hyde, Digital Transformation Manager, Wagada Digital


“The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

Laura Morris, Strategic Marketing Manager, Wagada

Britvic PLC

“The team has absolutely loved working on such an exciting brand.”

Cheryl Luzet – Managing Director, Wagada

Marshfield Farm Ice Cream

“An exciting marketing strategy and successful website launch saw Marshfield Farm significantly increase their online visibility and engagement.”

Daniel Jenkins, Head of Client Services, Wagada

All About Children

“I have worked with Wagada for over five years and would highly recommend them.”

Marcia Viccars, Founding Director, All About Children


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Matt Wortley, Director, SMARTFIX UK Ltd


“From SEO and paid social media implementation to ongoing consultancy and training, Wagada have been fantastic throughout.”

Dawn Bochenski, Marketing Director, CVP

Quartzite Boulders

“In a short period of time the team executed a strategic social media campaign for the launch for GYMRHINO.”

Daniel Jenkins, Head of Client Services, Wagada

Bradbury Tracks LTD

“Thanks to all at Wagada for the excellent work you have done on our website.”

Kris Theophanous, Managing Director, Bradbury Tracks Ltd

Abbots Care

“Working with Wagada Digital has been great, we have seen a strong increase in organic leads coming through, and the digital PR work has really helped increase awareness of our brand.”

Naomi Kitchenside, Abbots Care

B&M Care Group

“Wagada’s work has helped us increase our average weekly enquiries by 50%, the highest number of enquiries on record.”

Angela Hunt, B&M Care


“Wagada is an extremely professional and talented team.”

Mark Neville, UK Business Manager, ESF-UK

comforte AG

“We have worked with Wagada for 2 years and they have clearly demonstrated their commitment to getting to know our business and delivering strong results.”

Erfan Shadabi, Marketing Manager, comforte AG

Croft Communications

“We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.”

Jenifer Greenslade, Marketing Director, Croft Communications

Entertainment Effects

“Our keywords are very competitive and we previously ranked nowhere for them.”

Phil Allen, Commercial Director, Entertainment Effects

James and James Fulfilment: International SEO Project

“We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

James Hyde, Commercial Director, James and James Fulfilment

Toad Hall Nursery Group

“We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

Ruth Pimentel, CEO, Toad Hall Nurseries

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