ESF UK

Wagada is an extremely professional and talented team.

Mark Neville, UK Business Manager, ESF-UK

Wagada was asked to use our international SEO experience to assist with the marketing of ESF UK, France’s biggest group of ski schools, in order to help drive sales in the UK market. The company had used an SEO agency previously, but were looking for additional support, from both a technical and content perspective, to drive the website to the next level.

The task required a combination of international and local SEO, with each ski school needing to rank for the phrases where people are searching for ski lessons in that resort.

ESF also requested support with developing their following on social media, looking to create a memorable social presence that would generate leads on an ongoing basis.

340%

Increase in keyword rankings

Wagada is an extremely professional and talented team. Always offers worthy advice and delivers on time. A superb company to work with.

Mark Neville, UK Business Manager, ESF-UK

Stats

340%

Increase in keyword rankings

293%

Increase in average likes per instagram post

83.33%

Increase in traffic from Instagram

Our solution

  • We provided strategic marketing advice and recommendations for ongoing marketing plans, including a fully integrated SEO strategy.
  • As part of our social media strategy, we involved the ski community in sharing engaging posts on Instagram, Facebook and Twitter, focusing on all aspects of skiing. We wanted to show the experience people can have whilst learning to ski with ESF, portraying the lifestyle, food and drink, and time off the slopes.
  • We portrayed the warm personalities of instructors across these channels, to better represent the fun, friendly and exciting lessons skiers can experience.
  • We created a loyal community who are interested in all things skiing. From aesthetically-pleasing imagery from the slopes, to sharing interests in ski holidays and activities off the slopes.
  • 45.5% increase in visibility
  • 52 keywords moving into the top three positions on Google
  • 112 keywords ranking in top 10 – this is an increase of 102
  • We have seen big increases in reach on both Facebook and Instagram and a genuine community being built around the brand.
  • On Facebook we saw first hand higher engagement levels per post and we are organically growing the page with every post.
  • 105% increase in followers on Instagram
  • 202% increase in reach per posts on Instagram
  • 293% increase in average likes per post on Instagram
  • 340% increase in reach on Facebook
  • 95% increase in average likes per photo on Facebook
  • 62,766% increase in followers on Twitter

The results

  • 45.5% increase in visibility
  • 52 keywords moving into the top three positions on Google
  • 112 keywords ranking in top 10 – this is an increase of 102
  • We have seen big increases in reach on both Facebook and Instagram and a genuine community being built around the brand.
  • On Facebook we saw first hand higher engagement levels per post and we are organically growing the page with every post.
  • 105% increase in followers on Instagram
  • 202% increase in reach per posts on Instagram
  • 293% increase in average likes per post on Instagram
  • 340% increase in reach on Facebook
  • 95% increase in average likes per photo on Facebook
  • 62,766% increase in followers on Twitter

Case studies

Canon

“The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

Laura Morris, Strategic Marketing Manager, Wagada

Britvic PLC

“The team has absolutely loved working on such an exciting brand.”

Cheryl Luzet – Managing Director, Wagada

B & M Care Group

“Wagada’s work has helped us increase our average weekly enquiries by 50%, the highest number of enquiries on record.”

Angela Hunt, B&M Care

ESF UK

“Wagada is an extremely professional and talented team.”

Mark Neville, UK Business Manager, ESF-UK

comforte AG

“We have worked with Wagada for 2 years and they have clearly demonstrated their commitment to getting to know our business and delivering strong results.”

Erfan Shadabi, Marketing Manager, comforte AG

Croft Communications

“We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.”

Jenifer Greenslade, Marketing Director, Croft Communications

Entertainment Effects

“Our keywords are very competitive and we previously ranked nowhere for them.”

Phil Allen, Commercial Director, Entertainment Effects

James and James Fulfilment: International SEO Project

“We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

James Hyde, Commercial Director, James and James Fulfilment

Allon Barsam: Award-Winning Results

“I recommend Wagada very highly indeed.”

Allon Barsam, Eye Surgeon

Toad Hall Nursery Group

“We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

Ruth Pimentel, CEO, Toad Hall Nurseries

THOMPSON 3 AA Rosette Restaurant

“One thing we have learned is that choosing the right strategic partners to work with is vitally important to productivity, efficiency and maximising results.”

Marianne Gearing, Director of Marketing, THOMPSON St Albans

Green Modular

“Wagada’s strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio.”

Craig Riley, Director, Green Modular

Get to know our team