Garden on a Roll
“Garden on a Roll has been growing steadily over the years, but we wanted to give the business a boost and try a professional digital marketing company to help us get to the next level, Wagada has helped us achieve this. Their SEO, creative content marketing and Google Ads support has helped us rank higher for key terms and enhance our online presence, placing us in good stead for marketing activities moving forward.”
Antony Henn, Director
Garden on a Roll design and retail ready-made garden borders to suit every style and garden dimension. With each border curated by professional garden designer Antony Henn, Garden on a Roll takes the guesswork out of gardening. Featuring on the Alan Titchmarsh show and exhibiting at Chelsea Flower Show, Antony and the team have made a real name for themselves in the industry!
Garden on a Roll approached Wagada Digital to increase search traffic visibility initially through SEO, shortly followed by Google Ads. Amidst the challenging economic climate and unusually rainy summer conditions, Garden on a Roll have seen an increase in revenue and orders year-on-year, with paid search and organic search in the top three marketing channels contributing to sales.
increase in sales attributed to organic marketing 2024 vs 2023
“Garden on a Roll has been growing steadily over the years, but we wanted to give the business a boost and try a professional digital marketing company to help us get to the next level, Wagada has helped us achieve this. Their SEO, creative content marketing and Google Ads support has helped us rank higher for key terms and enhance our online presence, placing us in good stead for marketing activities moving forward.”
Antony Henn, Director
Stats
Backlinks gained in national media publications over a two month period
Increase in paid search impression share year-on-year
Increase in sales attributed to organic traffic year-on-year
Our solution
Wagada Digital supported Garden on a Roll with SEO, Google Ads, content and email marketing tactics to increase brand awareness and footfall to the website:
- Keyword research to identify key target audience search terms and on-page optimisations to target these keyword
- Blog title research, targeting long-tail keywords to improve search engine rankings for these search terms
- Create blog content based on blog title research
- Value proposition and key messaging to resonate with their different target audiences
- Newsletter creation to increase engagement with subscribers and boost sales
- Proactive and reactive digital PR management to raise brand awareness and gain back-links to raise their website’s domain authority
- Google Ads audit and campaign launch aligned to growth objectives
The results
The SEO and Google Ads tactics adopted by Wagada Digital resulted in a positive increase in both awareness and visibility of the brand, with results including:
- 17% increase in paid search impression share year-on-year
- 153% increase in sales attributed to organic marketing year-on-year
- 3 backlinks gained in national media publications
Case studies
