Green Modular

Wagada have transformed the on-line presence of our brand portfolio.

Craig Riley, Director, Green Modular

  • Since Wagada started working for Green Modular back in 2013, the business has changed dramatically, as has Wagada’s remit.
  • We have worked closely with Green Modular to understand priorities and budgets, agree objectives and review results.
648%

Increase in search traffic

Wagada have been working with us to deliver SEO support since we first commissioned them in 2013. Their strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio.

Craig Riley, Director, Green Modular

Stats

425%

Increase in keyword rankings

648%

Increase in search traffic

Our solution

  • Keyword research identified best keywords for Green Modular’s market and offering.
  • Web pages were analysed and existing content optimised so that Green Modular would start ranking for the relevant key search terms.
  • Wagada also manage Green Modular’s social media campaigns ensuring engagement with Green Modular’s audience.
  • Outreach work ensures we have authoritative backlinks to the Green Modular website.
  • We identified Independent Schools Magazine as the most authoritative magazine for the sector. We then wrote an article and ran a full page advert, to raise their profile and to widen their appeal to the independent school sector.
  • Wagada manage three to four direct mail campaigns a year for Green Modular. This campaign has been so successful, they have been temporarily halted to allow the client’s sales team to catch up with all the sales enquiries!
  • Wagada have developed a content marketing strategy to produce case studies, videos, testimonials and whitepapers. Wagada handled content creation and photography as well as managing the design process from start to finish.
  • Wagada also supported them with brand development, defining new benefit-led strap lines that really captured the essence of the product and brand promise. We then refreshed all of their sales collateral, using the new benefit-led strap lines.
  • Blogging is another key work area for Green Modular. Having identified key industry terms, phrases and keywords, as well as current news and industry trends, Wagada built up a strong body of blog content that was optimised to support SEO, increase footfall to the site and enable Green Modular to be seen as a reputable, trustworthy and authoritative company.

The results

  • 425% increase in number of ranking keywords
  • 648% increase in organic search visits
  • Effective direct mail campaigns, so much so that we had to halt this so the sales team could catch up with enquiries.

Case studies

Canon

“The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

Laura Morris, Strategic Marketing Manager, Wagada

Britvic PLC

“The team has absolutely loved working on such an exciting brand.”

Cheryl Luzet – Managing Director, Wagada

B & M Care Group

“Wagada’s work has helped us increase our average weekly enquiries by 50%, the highest number of enquiries on record.”

Angela Hunt, B&M Care

ESF UK

“Wagada is an extremely professional and talented team.”

Mark Neville, UK Business Manager, ESF-UK

comforte AG

“We have worked with Wagada for 2 years and they have clearly demonstrated their commitment to getting to know our business and delivering strong results.”

Erfan Shadabi, Marketing Manager, comforte AG

Croft Communications

“We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.”

Jenifer Greenslade, Marketing Director, Croft Communications

Entertainment Effects

“Our keywords are very competitive and we previously ranked nowhere for them.”

Phil Allen, Commercial Director, Entertainment Effects

James and James Fulfilment: International SEO Project

“We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

James Hyde, Commercial Director, James and James Fulfilment

Allon Barsam: Award-Winning Results

“I recommend Wagada very highly indeed.”

Allon Barsam, Eye Surgeon

Toad Hall Nursery Group

“We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

Ruth Pimentel, CEO, Toad Hall Nurseries

THOMPSON 3 AA Rosette Restaurant

“One thing we have learned is that choosing the right strategic partners to work with is vitally important to productivity, efficiency and maximising results.”

Marianne Gearing, Director of Marketing, THOMPSON St Albans

Green Modular

“Wagada’s strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio.”

Craig Riley, Director, Green Modular

The Victorian Emporium

“The Victorian Emporium has gone from strength to strength in terms of website traffic and conversion into turnover.”

Emma Page, Owner, Victorian Emporium

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