Green Modular
Wagada have transformed the on-line presence of our brand portfolio.
Craig Riley, Director, Green Modular
- Since Wagada started working for Green Modular back in 2013, the business has changed dramatically, as has Wagada’s remit.
- We have worked closely with Green Modular to understand priorities and budgets, agree objectives and review results.
648%
Increase in search traffic
Wagada have been working with us to deliver SEO support since we first commissioned them in 2013. Their strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio.
Craig Riley, Director, Green Modular
Stats
425%
Increase in keyword rankings
648%
Increase in search traffic
Our solution
- Keyword research identified best keywords for Green Modular’s market and offering.
- Web pages were analysed and existing content optimised so that Green Modular would start ranking for the relevant key search terms.
- Wagada also manage Green Modular’s social media campaigns ensuring engagement with Green Modular’s audience.
- Outreach work ensures we have authoritative backlinks to the Green Modular website.
- We identified Independent Schools Magazine as the most authoritative magazine for the sector. We then wrote an article and ran a full page advert, to raise their profile and to widen their appeal to the independent school sector.
- Wagada manage three to four direct mail campaigns a year for Green Modular. This campaign has been so successful, they have been temporarily halted to allow the client’s sales team to catch up with all the sales enquiries!
- Wagada have developed a content marketing strategy to produce case studies, videos, testimonials and whitepapers. Wagada handled content creation and photography as well as managing the design process from start to finish.
- Wagada also supported them with brand development, defining new benefit-led strap lines that really captured the essence of the product and brand promise. We then refreshed all of their sales collateral, using the new benefit-led strap lines.
- Blogging is another key work area for Green Modular. Having identified key industry terms, phrases and keywords, as well as current news and industry trends, Wagada built up a strong body of blog content that was optimised to support SEO, increase footfall to the site and enable Green Modular to be seen as a reputable, trustworthy and authoritative company.
The results
- 425% increase in number of ranking keywords
- 648% increase in organic search visits
- Effective direct mail campaigns, so much so that we had to halt this so the sales team could catch up with enquiries.
Case studies
