Wagada’s Solution

• Keyword research identified best keywords for Green Modular’s market and offering.
• Web pages were analysed and existing content optimised so that Green Modular would start ranking for the relevant key search terms.
• Wagada also manage Green Modular’s social media campaigns ensuring engagement with Green Modular’s audience.
• Outreach work ensures we have authoritative backlinks to the Green Modular website.
• We identified Independent Schools Magazine as the most authoritative magazine for the sector. We then wrote an article and ran a full page advert, to raise their profile and to widen their appeal to the independent school sector.
• Wagada manage three to four direct mail campaigns a year for Green Modular. This campaign has been so successful, they have been temporarily halted to allow the client’s sales team to catch up with all the sales enquiries!
• Wagada have developed a content marketing strategy to produce case studies, videos, testimonials and whitepapers. Wagada handled content creation and photography as well as managing the design process from start to finish.
• Wagada also supported them with brand development, defining new benefit-led strap lines that really captured the essence of the product and brand promise. We then refreshed all of their sales collateral, using the new benefit-led strap lines.
• Blogging is another key work area for Green Modular. Having identified key industry terms, phrases and keywords, as well as current news and industry trends, Wagada built up a strong body of blog content that was optimised to support SEO, increase footfall to the site and enable Green Modular to be seen as a reputable, trustworthy and authoritative company.