In December 2017, Harpenden Physiotherapy, a private physiotherapy practice, confirmed they were to expand their service offering, with the launch of a Mummy MOT service, to be headed up by Clare Johnston, an approved Mummy MOT practitioner, and their in-house women’s health physiotherapist.
A Mummy MOT offers women a detailed postnatal physiotherapy assessment recommended to help new mums address any physiological issues since giving birth and help them get back to peak health and fitness.
Wagada worked with Harpenden Physiotherapy to write and agree a press release to announce that they had become an accredited Mummy MOT practice, building upon the women’s health work service that the practice already offered to their clients.
Wagada pulled together a list of interested media outlets, across Hertfordshire, Bedfordshire, the South East, and covering the Leisure and Women’s Health titles, to send the press release to.
We contacted a number of publications to find out what interest there was in the story and undertook several conversations with publications and relevant websites, such as Mum’s Guide to Harpenden to update the information, so that it included information about the new service.
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