Our social media strategy ensured that when customers faced countless instant noodle options, they instantly recalled KO-LEE Noodles’ captivating content, felt a strong connection to the brand, and confidently chose KO-LEE Noodles over all others.
Ellie Wilbraham, Social Media Manager
One of the oldest and most popular brands of instant noodles in the UK, KO-LEE Noodles are a household name. Available in all leading supermarkets like Tesco, Sainsbury’s and Morrisons, KO-LEE Noodles stock a range of deliciously flavoured to-go noodles.
Having found success in the B2B market, KO-LEE Noodles partnered with Wagada Digital to enhance their B2C presence. The goal was to boost brand visibility and ensure that shoppers chose KO-LEE Noodles products when browsing supermarket shelves.

@kolee.noodles It’s better than hitting bullseye 🍜🎯 #noodlesforlunch #noodleslovers #noodles #darts #noodleschallenge ♬ Aces (Sped Up Version) – dkj & sped up nightcore
@kolee.noodles Planning for a zombie apocalypse or preventung a HANGRY meltdown at work – either way, we came prepared! 🧟♀️🍜🧑💻 #noodletok #noodles #zombieapocalypse #meme #memestiktok #noodlehack ♬ End of beginning by djo – Toria
TikTok views
Increase in Instagram followers
Average TikTok engagement rate
At the outset, KO-LEE Noodles had a minimal social media footprint. To build a loyal customer base and create a strong brand connection, we focused on showcasing their personality through social media. Our tactics included:
We significantly increased brand awareness of KO-LEE Noodles, generating a huge number of views and engagements from their audience. Within the first quarter of implementing our strategy, we achieved:
