Mystery Holidays
Thank you for helping us spread the joy of spontaneous travel to all the adventurers out there!
Gaurav Jaura, Director
Mystery Holidays offer a unique holiday and city break service available on voucher-based sites, whereby the flights, hotel and holiday destination are chosen for the customer. Soon to launch in the US as Mystery Vacations offering a tiered system of mystery destinations, the surprise element of Mystery Holidays has historically resulted in excellent levels of online engagement and even user generated content.
Ahead of the US launch, Wagada Digital designed and built Mystery Vacations’ new website, as well as creating a paid social media strategy to support the launch. Through thorough competitor analysis and understanding of the industry, Wagada Digital exceeded client expectations and adopted tactics to ensure objectives were met.
Full international launch of new website
Massive shoutout to the Wagada team for their incredible work on our brand marketing! Since launching Mystery Vacations, your dedication and creative approach have made a real difference. The creativity and enthusiasm you’ve brought to sharing our mystery getaways are truly commendable, and we can’t wait to see what comes next.
Gurav Jaura, Director
Stats
competitor websites analysed, reviewed and reported
paid social media awareness campaign successfully launched
client satisfaction
Our solution
Through competitor research and gaining a thorough understanding of the industry Viva Holidays operate in, Wagada Digital were able to identify the most effective social media and paid social tactics to support enquiry growth and the subsequent US launch.
Wagada Digital’s PPC audit identified that few competitors fully utilised Paid Search and this lack of competition therefore presented an opportunity for Mystery Holidays to target new keywords.
Alongside the new website launch, a paid social media campaign strategy was developed and tactics implemented in order to increase visibility and prompt user generated content. Campaigns were created to allow for precise targeting and rapid scalability, ensuring their Mystery Holidays reach the ideal audience with messages that inspire immediate engagement and bookings.
The results
Through identifying and prioritising effective social media and paid search tactics, Wagada Digital supported Mystery Holidays with the Mystery Vacations US launch, achieving the following:
- 4 competitor websites analysed, reviewed and reported
- Design and build of new Mystery Vacations website
- Full international launch of new website
- Paid social media campaign creation and implementation
Case studies
