SMARTFIX

HubSpot automation, focused SEO tactics and improvements to marketing collateral and brand building mean that I now get better quality leads than ever before.

Matt Wortley, Director, SMARTFIX UK Ltd

SMARTFIX design and build innovative equipment for the alloy wheel refinishing industry. Over the past 20 years, SMARTFIX have developed bespoke SMARTVAN builds for customers as well as expert installations for the likes of Jaguar Land Rover, the V&A Museum and the NHS. Now celebrating over two decades in business, the team at SMARTFIX felt that their brand needed to be repositioned and better presented online.

Matt Wortley approached Wagada to help build SMARTFIX’s online reputation and help position the brand as the ‘John Lewis’ of the alloy wheel refinishing industry. Elevating the perception of the brand would be key, and creating a solid synergy across all online and offline marketing platforms would be important to reaffirm the quality of the brand. In order to achieve this, the Wagada team needed to adopt a multi-channel approach spanning SEO, PPC and social media.

Additionally, Matt had already invested in implementing the HubSpot platform within the business but he was conscious that he were not using a number of its features effectively. Matt needed an agency that could offer consultation, workflow creation and provide long-term support to use HubSpot more effectively.

62%

  increase in organic traffic year-over-year

From the outset, the team at Wagada have really taken the time to understand our business and our challenges, providing both marketing and HubSpot strategies to support me in achieving my goals.

Matt Wortley, Director, SMARTFIX UK Ltd

Stats

9.5%

conversion rate in Google Ads

£8

Cost per conversion achieved

69%

open rate on HubSpot created emails

Our solution

Wagada created a comprehensive brand and marketing strategy, providing a roadmap for all activity including SEO, content marketing, email communications and social media.

In line with the over-arching marketing strategy, Wagada developed a HubSpot strategy to better collect, organise and use data to improve marketing communications and efficiency.

Wagada conducted an audit of all digital channels as part of a repositioning project, creating assets and collateral that better represented the company.

We executed important SEO tactics including keyword research, on-site SEO and technical fixes – a primary focus here was to improve the quality of traffic landing on the SMARTFIX site, ensuring that the correct B2B keywords were being targeted.

Wagada also took control of SMARTFIX’s Google Ads account in order to generate an increase in return on ad spend (ROAS) from Google Ads.

As part of the long-term strategy, the Wagada team then developed a content calendar and carried out the implementation of regular blog content.

We began developing a number of case studies and built key ‘trust signals’ across the website.

The digital transformation team created a range of email templates within HubSpot to be used at various stages of the marketing funnel.

We created pipelines and workflows in HubSpot to track pre and post-sale processes.

We generated a ‘reviews acquisition plan’ to harness more reviews for SMARTFIX across online channels, including Google Business Profile and Trustpilot.

Wagada then undertook extensive creation of regular social media content to increase reach, visibility and to engage with the target market.

We delivered expert training on social media and HubSpot in order to further empower Matt Wortley with his digital presence.

The results

In just six months, major wins included:

SEO

  • Achieved position 1 in search for a number of core terms surrounding smartvan installations, diamond cut alloy wheel refurb machines and alloy wheel repair equipment
  • Generated an increase in rankings for further primary keywords, significantly increasing page one visibility
  • 62% increase in sitewide organic traffic, year-over-year

PPC

  • 11.5% click through rate from Google Ads
  • 9.5% conversion rate
  • £8 cost per conversion achieved

HubSpot

  • 69% email open rate achieved on all HubSpot created emails
  • 17 highly-effective HubSpot workflows created, improving automation and efficiency

Case studies

Smartfix

“HubSpot automation means that my customers are taken care of with timely email communications and marketing collateral.”

Matt Wortley, Director, SMARTFIX UK Ltd

CVP

“From SEO and paid social media implementation to ongoing consultancy and training, Wagada have been fantastic throughout.”

Dawn Bochenski, Marketing Director, CVP

Canon

“The team delivered an expert analysis for an industry-leading brand, identifying solutions and strategic recommendations for Canon.”

Laura Morris, Strategic Marketing Manager, Wagada

Britvic PLC

“The team has absolutely loved working on such an exciting brand.”

Cheryl Luzet – Managing Director, Wagada

B & M Care Group

“Wagada’s work has helped us increase our average weekly enquiries by 50%, the highest number of enquiries on record.”

Angela Hunt, B&M Care

ESF UK

“Wagada is an extremely professional and talented team.”

Mark Neville, UK Business Manager, ESF-UK

comforte AG

“We have worked with Wagada for 2 years and they have clearly demonstrated their commitment to getting to know our business and delivering strong results.”

Erfan Shadabi, Marketing Manager, comforte AG

Croft Communications

“We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.”

Jenifer Greenslade, Marketing Director, Croft Communications

Entertainment Effects

“Our keywords are very competitive and we previously ranked nowhere for them.”

Phil Allen, Commercial Director, Entertainment Effects

James and James Fulfilment: International SEO Project

“We’ve stayed with Wagada for the long-term because they’ve adapted to our needs as we’ve grown.”

James Hyde, Commercial Director, James and James Fulfilment

Allon Barsam: Award-Winning Results

“I recommend Wagada very highly indeed.”

Allon Barsam, Eye Surgeon

Toad Hall Nursery Group

“We love Wagada’s very personal touch – spending time getting to know our business and engaging with what we do.”

Ruth Pimentel, CEO, Toad Hall Nurseries

THOMPSON 3 AA Rosette Restaurant

“One thing we have learned is that choosing the right strategic partners to work with is vitally important to productivity, efficiency and maximising results.”

Marianne Gearing, Director of Marketing, THOMPSON St Albans

Green Modular

“Wagada’s strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio.”

Craig Riley, Director, Green Modular

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