SMARTFIX
HubSpot automation, focused SEO tactics and improvements to marketing collateral and brand building mean that I now get better quality leads than ever before.
Matt Wortley, Director, SMARTFIX UK Ltd
SMARTFIX design and build innovative equipment for the alloy wheel refinishing industry. Over the past 20 years, SMARTFIX have developed bespoke SMARTVAN builds for customers as well as expert installations for the likes of Jaguar Land Rover, the V&A Museum and the NHS. Now celebrating over two decades in business, the team at SMARTFIX felt that their brand needed to be repositioned and better presented online.
Matt Wortley approached Wagada to help build SMARTFIX’s online reputation and help position the brand as the ‘John Lewis’ of the alloy wheel refinishing industry. Elevating the perception of the brand would be key, and creating a solid synergy across all online and offline marketing platforms would be important to reaffirm the quality of the brand. In order to achieve this, the Wagada team needed to adopt a multi-channel approach spanning SEO, PPC and social media.
Additionally, Matt had already invested in implementing the HubSpot platform within the business but he was conscious that he were not using a number of its features effectively. Matt needed an agency that could offer consultation, workflow creation and provide long-term support to use HubSpot more effectively.
increase in organic traffic year-over-year
From the outset, the team at Wagada have really taken the time to understand our business and our challenges, providing both marketing and HubSpot strategies to support me in achieving my goals.
Matt Wortley, Director, SMARTFIX UK Ltd
Stats
conversion rate in Google Ads
Cost per conversion achieved
open rate on HubSpot created emails
Our solution
Wagada created a comprehensive brand and marketing strategy, providing a roadmap for all activity including SEO, content marketing, email communications and social media.
In line with the over-arching marketing strategy, Wagada developed a HubSpot strategy to better collect, organise and use data to improve marketing communications and efficiency.
Wagada conducted an audit of all digital channels as part of a repositioning project, creating assets and collateral that better represented the company.
We executed important SEO tactics including keyword research, on-site SEO and technical fixes – a primary focus here was to improve the quality of traffic landing on the SMARTFIX site, ensuring that the correct B2B keywords were being targeted.
Wagada also took control of SMARTFIX’s Google Ads account in order to generate an increase in return on ad spend (ROAS) from Google Ads.
As part of the long-term strategy, the Wagada team then developed a content calendar and carried out the implementation of regular blog content.
We began developing a number of case studies and built key ‘trust signals’ across the website.
The digital transformation team created a range of email templates within HubSpot to be used at various stages of the marketing funnel.
We created pipelines and workflows in HubSpot to track pre and post-sale processes.
We generated a ‘reviews acquisition plan’ to harness more reviews for SMARTFIX across online channels, including Google Business Profile and Trustpilot.
Wagada then undertook extensive creation of regular social media content to increase reach, visibility and to engage with the target market.
We delivered expert training on social media and HubSpot in order to further empower Matt Wortley with his digital presence.
The results
In just six months, major wins included:
SEO
- Achieved position 1 in search for a number of core terms surrounding smartvan installations, diamond cut alloy wheel refurb machines and alloy wheel repair equipment
- Generated an increase in rankings for further primary keywords, significantly increasing page one visibility
- 62% increase in sitewide organic traffic, year-over-year
PPC
- 11.5% click through rate from Google Ads
- 9.5% conversion rate
- £8 cost per conversion achieved
HubSpot
- 69% email open rate achieved on all HubSpot created emails
- 17 highly-effective HubSpot workflows created, improving automation and efficiency
Case studies
