The Victorian Emporium

Online Victorian home renovation specialists, The Victorian Emporium, sell authentic fittings and accessories for the restoration of period properties.

The challenge

Back in 2012, the Victorian Emporium approached us for help to increase their web traffic and online sales. Limited funds were available for SEO, so we had to get creative in order to maximise performance on a budget.

Our strategy

First, we fixed some technical issues on the site, getting rid of duplicate content and improving site structure.

Then we took a look at the bigger picture. What were the questions people were asking about Victorian property restoration, and how could the Victorian Emporium solve their problems? After a little research, we began a content creation campaign designed to establish the website as a go-to hub of information for everything related to Victorian home refurbishment.

As well as creating content for the Victorian Emporium website, our online PR team built up awareness and gained authority for the site with media coverage from national and local newspapers, trade press, and estate agent websites.


  • Web traffic to the Victorian Emporium website between September 2017 to August 2018 saw a whopping percentage change of 417% compared to the same period in 2012-2013
Talk to us

"The Victorian Emporium is an online shop which … relies solely on the online marketing carried out in partnership with Wagada. The Victorian Emporium has gone from strength to strength in terms of website traffic and conversion into turnover. They have been a fantastic partner for us for the last 6 years."