Yorkshire & Humber Academic Health Science Network
Wagada helped us hone our LinkedIn skills so we were making the most of our capacity and content. Thanks to our training we’ve been able to adapt how we use LinkedIn and help other colleagues in our organisation make the most out of the platform.
David Shapland , Head of Marketing and Communications
Yorkshire & Humber Academic Health Science Network (YHAHSN) are one of 12 arms of the Academic Health Science Network, responsible for improving the healthcare industry in their respective regions. Their approach involves establishing connections between innovators, academics, and healthcare providers, creating a pipeline of solutions for the NHS. This encompasses everything from research and product development to implementation and commercialisation.
YHAHSN sought guidance on identifying the optimal social platforms and communication strategies to effectively target their audience in order to increase engagement and interest from the demographic on social media.
Wagada Digital’s Social Media Starter Pack proved to be the perfect solution for YHAHSN to enable them to approach their social media presence with a strong strategy and clear goals.
increase in LinkedIn button clicks to the website
Thanks very much for this. Lots of interesting food for thought in that presentation.
David Shapland , Head of Marketing and Communications
Stats
increase in LinkedIn page views
new followers
LinkedIn impressions
Our solution
Wagada Digital’s Social Media Starter Pack provided YHAHSN with innovative ideas they had never considered before, such as social media live streaming, as well as a clear strategy for targeting and engaging their audience.
Wagada Digital’s Social Media Team conducted in-depth analysis of YHAHSN’s industry and target audience, before developing a comprehensive social media strategy tailored to YHAHSN’s business goals. The strategy included, but was not limited to:
- Audit of current performance
- Competitor analysis
- Target audience research
- Development of content pillars
- Tone of voice guidance
- Platform recommendations
- Campaign proposals
- KPI setting
As part of our Social Media Starter Pack offering, YHAHSN received a personal LinkedIn checklist and training session, to equip the YHAHSN team with best practice guidelines for using the platform moving forward.
The results
In the 3 months after the completion of the Social Media Start Pack, YHAHSN have achieved:
- An average engagement rate of 7.3% compared to 5.1%*
- A 34% increase in LinkedIn page views
- An 87% increase in LinkedIn custom button clicks
- 315 new followers
- 25,664 LinkedIn impressions
- Team members have begun sharing their own LinkedIn posts off the back of the training, further maximising their impact
*Metrics compared to the period before work commenced with Wagada Digital
Due to the success of our Social Media Starter Pack project, YHAHSN asked Wagada Digital to hold a training session for the wider team of 60 people which received a 4.8/5 rating from participants and resulted in other arms of the Academic Health Science Network expressing interest in a training session for their team.
Case studies
