CASE STUDY

Britvic PLC

GOOGLE ADS

18%

Increase in transactions from Google Ads

50%

Increase in revenue from Google Ads

354%

Increase in avg. return on ad spend

The team has absolutely loved working on such an exciting brand, and we are delighted to have achieved such strong results across Google Ads

Cheryl Luzet - Managing Director, Wagada

The Brief

With international operations across the UK and Europe, Britvic is a multi-national soft drinks company developing a portfolio of products ranging from Robinsons and J20 to Tango and Pepsi.

 

Britvic PLC approached Wagada as it needed to increase the visibility of its luxury coffee syrup: Gourmet Drops.

Wagada's Solution

  • With Google Ads presenting the ideal opportunity for Britvic to achieve a significant increase in visibility in a short period of time, Wagada implemented a Google Analytics and Google Ads audit.
  • The audit identified technical performance issues and we carried out account optimisation and created display, search and shopping campaigns.

Wagada's Solution

  • With Google Ads presenting the ideal opportunity for Britvic to achieve a significant increase in visibility in a short period of time, Wagada implemented a Google Analytics and Google Ads audit.
  • The audit identified technical performance issues and we carried out account optimisation and created display, search and shopping campaigns.

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The Results

During the process, successful campaign set-up and ongoing management led to Wagada managing a 58% decrease in overall ad spend leading to:

  • 18% increase in total transactions from Google Ads
  • 50% increase in revenue from Google Ads
  • 354% increase in average return on ad spend

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"I have been really pleased with what Wagada have done on my website - we now rank on page 1 of Google on top of which I am very impressed with their knowledge and customer service. Thank you for waking up our website!"

Debbie Gilbert

"I highly recommend Wagada. They have always provided an honest and detailed service which has helped us grow our business through digital marketing... they're also lovely people!"

Mr Allon Barsam MB BS MA FRCOphth

"Very impressed with everything they have done for us, not only thorough and professional, but extremely helpful and approachable."

Rob Davis, Skills4Stem

"Extremely professional and talented team. Always offer strong, worthy advice and deliver on time. A superb company to work with."

Mark Neville, ESF

"I've been working with Wagada for a year and I'm seeing a progressive increase in traffic to my website as well as extra business enquiries. The team are very informative and work collaboratively."

Phil, Entertainment Effects

"I love working with Cheryl and her team. They really understand my product and how a small business works. We have a good partnership and work well together."

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