CASE STUDY

Britvic PLC

GOOGLE ADS

18%

Increase in transactions from Google Ads

50%

Increase in revenue from Google Ads

354%

Increase in avg. return on ad spend

The team has absolutely loved working on such an exciting brand, and we are delighted to have achieved such strong results across Google Ads

Cheryl Luzet - Managing Director, Wagada

The Brief

With international operations across the UK and Europe, Britvic is a multi-national soft drinks company developing a portfolio of products ranging from Robinsons and J20 to Tango and Pepsi.

 

Britvic PLC approached Wagada as it needed to increase the visibility of its luxury coffee syrup: Gourmet Drops.

Wagada's Solution

  • With Google Ads presenting the ideal opportunity for Britvic to achieve a significant increase in visibility in a short period of time, Wagada implemented a Google Analytics and Google Ads audit.
  • The audit identified technical performance issues and we carried out account optimisation and created display, search and shopping campaigns.

Wagada's Solution

  • With Google Ads presenting the ideal opportunity for Britvic to achieve a significant increase in visibility in a short period of time, Wagada implemented a Google Analytics and Google Ads audit.
  • The audit identified technical performance issues and we carried out account optimisation and created display, search and shopping campaigns.

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The Results

During the process, successful campaign set-up and ongoing management led to Wagada managing a 58% decrease in overall ad spend leading to:

  • 18% increase in total transactions from Google Ads
  • 50% increase in revenue from Google Ads
  • 354% increase in average return on ad spend

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