CASE STUDY

comforte AG

SEO | GOOGLE ADS

710%

Increase in organic users

480%

Increase in organic sessions

26 places

Increase in keyword rankings

We have worked with Wagada for over a year and they have clearly demonstrated their commitment to getting to know our business and delivering strong results. The team has continually provided insight and proactive input bringing new ideas to the table. With their excellent communications, I would recommend the company to anyone looking for support with their marketing.

Erfan Shadabi, Comforte AG

The Brief

Based in Germany with offices in USA, Australia & Singapore, comforte AG has evolved over the past 20 years into a market leader for enterprise data protection and empowering mission-critical systems.

Comforte AG was keen to drive more conversions through the web.  Wagada was approached to increase online visibility, drive website traffic and improve the user journey.

Wagada's Solution

The marketing manager at Comforte AG was keen to work with a company that could upskill the in-house team as well as offering a hands-on SEO service. We offered a flexible combination of: SEO, Google Ads and Consultancy and Training.

  • Our website technical audit identified technical and content issues and delivered a strategy for improving the sitemap and user journey.
  • Keyword targeting and on-page optimisation identified the search terms comforte’s ideal customers are using to find similar services.
  • We worked to improve the content and user experience by creating strong landing pages in order to engage potential customers in the research stage and ensuring the enquiry process is simple and clear.
  • Link building increased the amount of quality referral traffic and positioned the comforte AG website as an authoritative source on the topic of data security.
  • Google Ads drove qualified leads to the website and captured data from potential clients at the top of the funnel, by encouraging them to download a free company whitepaper.
  • comforte’s Google My Business profile was used to increase the company’s visibility within search results and to collate reviews in order to garner trust and demontrate their strong customer service.

Wagada's Solution

The marketing manager at Comforte AG was keen to work with a company that could upskill the in-house team as well as offering a hands-on SEO service. We offered a flexible combination of: SEO, Google Ads and Consultancy and Training.

  • Our website technical audit identified technical and content issues and delivered a strategy for improving the sitemap and user journey.
  • Keyword targeting and on-page optimisation identified the search terms comforte’s ideal customers are using to find similar services.
  • We worked to improve the content and user experience by creating strong landing pages in order to engage potential customers in the research stage and ensuring the enquiry process is simple and clear.
  • Link building increased the amount of quality referral traffic and positioned the comforte AG website as an authoritative source on the topic of data security.
  • Google Ads drove qualified leads to the website and captured data from potential clients at the top of the funnel, by encouraging them to download a free company whitepaper.
  • comforte’s Google My Business profile was used to increase the company’s visibility within search results and to collate reviews in order to garner trust and demontrate their strong customer service.

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The Results

The campaign delivered a significant increase in search visibility and drove a huge increase in traffic to the website.

After working with Comforte AG for one year, we saw:

  • 710% increase in organic users
  • 415% increase in Google Ads conversions
  • Keyword ranking positions improved by an average of 26 places in UK search engine results pages.
  • 215 more domains are now linking to the comforte AG site.

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