CASE STUDY

Croft Communications

MARKETING STRATEGY | SEO | BLOGS | PR | LINK BUILDING | GOOGLE ADS | SOCIAL MEDIA | EMAIL MARKETING | SEO

1,005%

Increase in website traffic

1,528%

Increase in number of new users engaging with the site

212%

Increase in organic page views

We have been working with Wagada since late 2019, and can say with confidence that they have transformed the way we do business.

Wagada have provided us with critical insight into the importance of brand identity. Alongside a great network of creatives we have created a strong brand to be proud of.

Wagada are always on hand to support us with any queries and the resource provided has been invaluable.

We now have a high percentage of new business coming directly from the marketing efforts of Wagada. We look forward to our continued partnership.

Jenifer Greenslade – Marketing Director

The Brief

Croft Communications offer innovative solutions to help SMEs and public sector organisations across the UK save money, work flexibly and increase mobility and productivity. They are a one-stop-shop for all your business connectivity needs, from super-fast broadband, business phones, hosted telephony and more.

Having recently been through a management buyout, Croft were keen to develop and grow the business by:

  • Moving from more of a local focus, to gaining national exposure.
  • Taking a more proactive lead generation approach to sales.
  • Rebranding from Mobile Account Solutions to Croft Communications to better reflect their wide range of services.
  • Launching a new website to engage potential clients.

The company needed a strong, full-service marketing agency who could strategically plan and implement marketing activities to strengthen and raise awareness of the business. Ready to take marketing activity to the next level, Croft approached Wagada.

Wagada's Solution

  • Marketing Strategy
  • SEO
  • Blogging
  • PR / Link Building
  • Google Ads management
  • LinkedIn Ads management
  • Email Marketing
  • Organic Social Media

Wagada's Solution

  • Marketing Strategy
  • SEO
  • Blogging
  • PR / Link Building
  • Google Ads management
  • LinkedIn Ads management
  • Email Marketing
  • Organic Social Media

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The Results

Since the launch of their new website in March 2020, Wagada have delivered positive results in all areas.

March-August:

  • Website users increased 683% vs previous year / 472% vs previous period.
  • Blog article views increased 457% vs previous period.
  • Branded keyword search volume increased from 0 in April, to an average of 540 monthly searches since launching the website.
  • Achieved 144 hard conversions (including Contact and Free Quote form submissions / email and phone no. clicks).
  • Achieved 72 hard conversions from Google Ads  (including calls from ads /  Contact and Free Quote form submissions / email and phone no. clicks).
  • Achieved 311 soft conversions from Google Ads (Contact us/ Free Quote page engagement).
  • Gained quality editorial from publications including The Hertfordshire Business Independent and Hertfordshire Chamber of Commerce Inspire Magazine.
  • Gained sponsorship with The Hertfordshire County Show, resulting in quality referral traffic from Heart Radio.

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