CASE STUDY

ESF UK

SOCIAL MEDIA | SEO | MARKETING STRATEGY

340%

Increase in keyword rankings

293%

Increase in average likes per Instagram post

83.33%

Increase in traffic from Instagram

Wagada is an extremely professional and talented team. Always offers worthy advice and delivers on time. A superb company to work with.

Mark Neville, ESF-UK

The Brief

Wagada was asked to use our international SEO experience to assist with the marketing of ESF UK, France’s biggest group of ski schools, in order to help drive sales in the UK market. The company had used an SEO agency previously, but were looking for additional support, from both a technical and content perspective, to drive the website to the next level.

The task required a combination of international and local SEO, with each ski school needing to rank for the phrases where people are searching for ski lessons in that resort.

ESF also requested support with developing their following on social media, looking to create a memorable social presence that would generate leads on an ongoing basis.

Wagada's Solution

  • We provided strategic marketing advice and recommendations for ongoing marketing plans, including a fully integrated SEO strategy.
  • As part of our social media strategy, we involved the ski community in sharing engaging posts on Instagram, Facebook and Twitter, focusing on all aspects of skiing. We wanted to show the experience people can have whilst learning to ski with ESF, portraying the lifestyle, food and drink, and time off the slopes.
  • We portrayed the warm personalities of instructors across these channels, to better represent the fun, friendly and exciting lessons skiers can experience.
  • We created a loyal community who are interested in all things skiing. From aesthetically-pleasing imagery from the slopes, to sharing interests in ski holidays and activities off the slopes.

Wagada's Solution

  • We provided strategic marketing advice and recommendations for ongoing marketing plans, including a fully integrated SEO strategy.
  • As part of our social media strategy, we involved the ski community in sharing engaging posts on Instagram, Facebook and Twitter, focusing on all aspects of skiing. We wanted to show the experience people can have whilst learning to ski with ESF, portraying the lifestyle, food and drink, and time off the slopes.
  • We portrayed the warm personalities of instructors across these channels, to better represent the fun, friendly and exciting lessons skiers can experience.
  • We created a loyal community who are interested in all things skiing. From aesthetically-pleasing imagery from the slopes, to sharing interests in ski holidays and activities off the slopes.

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The Results

  • 45.5% increase in visibility
  • 52 keywords moving into the top three positions on Google
  • 112 keywords ranking in top 10 – this is an increase of 102
  • We have seen big increases in reach on both Facebook and Instagram and a genuine community being built around the brand.
  • On Facebook we saw first hand higher engagement levels per post and we are organically growing the page with every post.
      • 105% increase in followers on Instagram
      • 202% increase in reach per posts on Instagram
      • 293% increase in average likes per post on Instagram
      • 340% increase in reach on Facebook
      • 95% increase in average likes per photo on Facebook
      • 62,766% increase in followers on Twitter

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