CASE STUDY

Toad Hall Nursery Group

SEO | SOCIAL MEDIA | PR | BLOGS | CONTENT CREATION

256%

Increase in number of ranking keywords

We loved their very personal touch – spending time getting to know our business and engaging with what we do. Our rankings have improved dramatically and their work has put us as the top website. Our website has become very vibrant and Wagada are always making suggestions to improve it. I would highly recommend them for their personal approach and their ability to listen to clients and review what they are doing to achieve their excellent results.

Ruth Pimentel, Chief Executive, Toad Hall Nursery Group

The Brief

Initially we took them on board to work purely on their SEO, and subsequently took on their marketing activities back in May 2015, with the goal to:

  • Get Toad Hall to start ranking for relevant searched terms
  • Increase brand awareness
  • Improve social media engagement

Wagada's Solution

  • Keyword research to identify the best keywords for Toad Hall’s market and offering, and optimised their existing web content so that Toad Hall would start ranking for the relevant key search terms.
  • Created quality content, ensuring that Toad Hall’s website was frequently updated with fresh content.
  • Managed Toad Hall’s social media campaigns, ensuring engagement to a target audience.
  • Outreach – articles have featured in such press as QA Nursery Education Magazine about the ‘Benefits of Men in Early Years Childcare’ and Teach Early Years with ‘Men in childcare’.
  • We also had success with prominent dad bloggers such as DadblogUK.com  and secured editorial on a variety of nutrition web sites.
  • Blog content was created to highlight industry trends, give advise and support SEO.
  • Advertising, with the aim to increase enquires from prospective parents. Wagada created editorial and local press adverts to promote individual nurseries, as well as flyers and posters.
  • Collateral creation, focusing on creating monthly newsletters for all 13 nurseries.

Wagada's Solution

  • Keyword research to identify the best keywords for Toad Hall’s market and offering, and optimised their existing web content so that Toad Hall would start ranking for the relevant key search terms.
  • Created quality content, ensuring that Toad Hall’s website was frequently updated with fresh content.
  • Managed Toad Hall’s social media campaigns, ensuring engagement to a target audience.
  • Outreach – articles have featured in such press as QA Nursery Education Magazine about the ‘Benefits of Men in Early Years Childcare’ and Teach Early Years with ‘Men in childcare’.
  • We also had success with prominent dad bloggers such as DadblogUK.com  and secured editorial on a variety of nutrition web sites.
  • Blog content was created to highlight industry trends, give advise and support SEO.
  • Advertising, with the aim to increase enquires from prospective parents. Wagada created editorial and local press adverts to promote individual nurseries, as well as flyers and posters.
  • Collateral creation, focusing on creating monthly newsletters for all 13 nurseries.

Talk To Us

The Results

Since Wagada started working for Toad Hall back in May 2015, we have worked closely to understand priorities and budgets, agree objectives and review results.

  • 256% increase in number of ranking keywords
  • Increased engagement on social media
  • Increased brand awareness

Get in touch



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"I have been really pleased with what Wagada have done on my website - we now rank on page 1 of Google on top of which I am very impressed with their knowledge and customer service. Thank you for waking up our website!"

Debbie Gilbert

"I highly recommend Wagada. They have always provided an honest and detailed service which has helped us grow our business through digital marketing... they're also lovely people!"

Mr Allon Barsam MB BS MA FRCOphth

"Very impressed with everything they have done for us, not only thorough and professional, but extremely helpful and approachable."

Rob Davis, Skills4Stem

"Extremely professional and talented team. Always offer strong, worthy advice and deliver on time. A superb company to work with."

Mark Neville, ESF

"I've been working with Wagada for a year and I'm seeing a progressive increase in traffic to my website as well as extra business enquiries. The team are very informative and work collaboratively."

Phil, Entertainment Effects

"Wagada have clearly demonstrated their commitment to getting to know our business and delivering strong results. The team has continually provided insight and proactive input bringing new ideas to the table. With their excellent communications, I would recommend the company to anyone looking for support with their marketing."

Erfan Shadabi, Comforte AG