When it comes to trying to decide if you need help with your website and, more importantly, who to get some help from, we know you’ll have lots of questions.

We’ve collated the most common questions and answers below to help clear up a few of those questions, and if there’s anything else you’d like to know about Wagada and what we do, don’t hesitate to get in touch.

What can Wagada do for my business?

Wagada can ensure your website is successful by not only getting you ranking well in search engines but staying there too. As well as helping you get found online and increasing the number of visitors to your site, we’ll also enable you to increase your customer base.

Our expert team can make your website more user-friendly and intuitive with creative, high-quality content that’ll make search engines and customers take notice.

As a digital marketing agency in the heart of St Albans and a second office in Cheltenham, we offer the full range of services to truly wake up your website, including search engine optimisation, content marketing, usability, Google Ads (Pay Per Click), social media, video production, email marketing and website copywriting.

We also offer Google Analytics and SEO training workshops either at our St Albans and Cheltenham offices or we’ll happily come to your business, to help you understand and successfully use tools and strategies to optimise your own website.

Wagada’s solutions improve search rankings and enhance the user experience of your website, but don’t just take our word for it. To find out more about our customer successes, take a look at our case studies.

What is SEO and why is it important?

SEO stands for search engine optimisation and refers to techniques used in order to help websites rank higher on search engines. With the first placed Google listing receiving 33% of search traffic and the second place receiving 18%, it’s clear that being found on the first page of Google can have a profound impact on your business.

SEO is about increasing your visibility on the web by improving your ranking within the search engines.

Wagada only uses practices that will benefit both your customers and your search engine results. Our expert team will work with you to find the right mix of SEO strategies and techniques to find the right formula for success.

Can you get my website to rank no.1 in Google?

At Wagada we’re confident that we will find the perfect mix of SEO techniques to get your website ranking where it should be. There are no magic tricks involved in being top of the search engines. It’s about selecting the right keywords and developing fresh, engaging content.

CONTENT that’s creative and interesting to read keeps your website readers engaged. Search engines will crawl your website looking for good quality content that is detailed and well-written, where articles are of an appropriate length and have headings and sub-headings. Wagada can create such content that will work well for your business.

KEYWORD RESEARCH should be done before you write your content. Look for reputable and authoritative websites on the web to link to. The best keywords are those that match user intent, have low competition and decent search volumes. We weave your keywords into your content naturally and organically in order to drive organic search traffic to your site.

USER ENGAGEMENT is an important factor in the success of any web page. Search engines look at the average amount of time spent on a page, and how many visitors bounced from the website. Returning visitors to your site is also important. So, Wagada works hard to create rich and interesting content to keep users engaged.

ARCHITECTURE is one of the main things that can affect the user experience – there’s nothing more off-putting than a badly designed website. Wagada can provide a full technical audit of your website to make sure that it’s well designed and that the user experience is front of mind. We’ll think about mobile users here too as it’s important to make sure their experience is just as strong and effective as someone sitting at a desk.

BACKLINKS are a bit like a vote from another website to yours. A backlink tells the search engine that another website is trustworthy and reputable. Wagada will aim to secure good quality links to your website – a really trustworthy site being linked to your site will be evaluated and will rank far higher than a link from an untrustworthy site.

SOCIAL MEDIA is essential for SEO because it enables website owners to attract visitors and traffic to a website without paying for advertising. Wagada can manage a client’s entire social media strategy, getting your content shared and liked by leaders within your industry. Search engines will recognise this.

What is local SEO and how can it help my business?

A recent study has shown that local searches lead 50% of visitors to visit shops. If you have a physical business, utilising local search can have an enormous effect on bringing in more customers, raising awareness and, most importantly, lead to more conversions. Wagada can help you make sure your business provides well organised, easy to find and appealing information to your potential customers using Google My Business and more.

How long will it take for me to see results?

There is no secret formula to SEO success; the time it takes to get the results you’re looking for depends on a wide-range of factors such as the age of your site, the awareness of your brand and the level of competition in your industry.

At Wagada we’re committed to making sure your website is given the care and attention needed to have your website ranking for the right reasons and continue to rank long term.

Can you help with social media?

Our social media experts will help you decide which social channels and tools are right for you and your business, as well as help you plan and execute strategies for delivering great content that’s shareable and engaging.

Who will be my point of contact?

Wagada have a team of Account Managers and Digital Marketing Executives who you will liaise with on an ongoing basis.

Will you report project progress to me?

Yes, Wagada will send monthly reports once the project and objectives have been signed off.