Healthcare Marketing

Maybe you have an out-of-date brand that needs a refresh, or you struggle to find time to promote your private practice. Or perhaps you are finding it difficult to generate sufficient new patient enquiries to fill your appointments calendar. We offer a wide range of expert services that will help you find new patients.

By working with Wagada, you will:

Our service

We’re passionate about getting your website to the top of Google, and will go that extra mile to see you succeed. From traditional marketing and PR to technical SEO, our team of experts have the knowledge and passion to see your practice excel. We offer:

Search Engine Optimisation

We are experts in SEO. We’ll improve your position on Google and get your website found by new patients. We’ll work closely with you to select the most appropriate keywords that people are searching for, in order to develop content that engages potential patients. We will work with you to find the SEO mix that works for your practice, to get your website visible to patients and ranking where they should be.


doctor with patient

We’ll work with you to create strong branding that truly reflects you, your practice and your values. We’ll help  you discover your brand DNA, unravelling  your brand to determine what is at the core of your message to give your business clear values and a vision. Our aim is to work collaboratively to create a brand that patients can trust, recognise and differentiate you from competitors. In order for your practice to grow, we’ll help build a brand that employees can truly buy into, so that they understand and believe in the values that they are promoting.


The content on your website is very important for both user experience and for Search Engines to crawl. Well-written copy will not only help patients find your website in the first place, but also enable them to efficiently find the information they are looking for.

Converting enquiries to patients

Analysing your campaign is important so you can track your achievements, understand what works, and ultimately enable you to learn and use this knowledge in future. We’ll track your website traffic and analyse your conversions in a transparent and digestible way, to give you all the insightful information you need to understand your best source of patient enquiries.


Paid advertising can be very effective at attracting potential patients. We’ll manage your Google Ad campaigns to get your message across quickly and clearly, in a way that represents your brand in a cost-effective manor to drive enquiries and bookings.

Graphic design

Eye catching design is a big part of creating a strong brand. We can design your sales collateral that represents your brand and practice image. From your website, brochures, leaflets, social media banners and business cards, we can design all your sales collateral needed to promote your practice.

Social media

We’ll manage your social media channels for you, including posting regular content to attract the attention of potential patients, reply to queries and engage with new and existing patients. Regular and consistent social media post will help increase your brand awareness and support your search engine position.


Blogs are an effective method of drawing traffic to your website. We’ll write topical blogs to help boost your website’s authority and help support your SEO with regular fresh content. We’ll write valuable and engaging articles that help enforce your brand and establish your business as an industry leader, while developing relationships with current and potential patients.


We’ll manage your online and offline PR to raise your brand awareness and communicate your message with existing and potential patients. We can help come up with, implement and carry out PR strategies, whether it be a more traditional printed news article or link building.


Our work

At Wagada we work with a world-renowned Consultant Ophthalmic Surgeon based in the Harley Street area of London, supporting his private practice in driving appointment bookings and increasing online awareness of the practice. Our campaign has been shortlisted in the UK Search Awards 2018 for ‘Best UK Search’ in the health category for its outstanding performance. Since working with the practice, we have seen:

  • Traffic from Google Searches increased by 230% over a one-year period
  • 1 qualified lead per working day, generated from the website.
  • Ranking on page 1 of Google for 23 very competitive keywords, covering a range of treatments, procedures and commonly searched phrases with high search volumes.
  • 5 major pieces of PR coverage in UK broadsheet media and industry publications in the last year.
  • The development of a strong, identifiable brand that permeates through the entire practice.

If you’d like to read more about our work within the healthcare sector, take a look at our case study with Harpenden Physiotherapy.


Mr Allon Barsam MB BS MA FRCOphth

Consultant Ophthalmic Surgeon

“I have been working with Wagada for the last 3 years. I recommend them very highly indeed. They have a big enough team to ensure that they are responsive and available whenever needed but are not too large. They provide a targeted personalised marketing system that allows us to accurately control and convey the message that we want delivered to existing and future patients. Although the majority of our patients still come to us via word of mouth, they have definitely helped us to grow our base of patients making online choices significantly. They are also lovely people and super nice to work with. Thank you team Wagada.”

Contact Us

To find out more about what we can offer you, contact us on [email protected] or call now on 01727 260187.