How digital marketing can get you the leads you need
Dee Overfield - 16 October 2019
Referrals allow you to gain new leads to your business via recommendations. This is a great way to drive sales and is a credit to you as a business. However, is this enough on its own?
Often, we hear people say ‘I don’t need marketing’. It is understandable why small businesses may think that planning a campaign or hiring an agency is way out of their reach in terms of budget. But, marketing doesn’t have to be anything too expensive or over the top.
We work with a wide range of different sized businesses on their digital marketing. From companies with 100+ employees to a small family or individually run businesses, each and every one of them have reaped huge benefits from implementing a digital marketing strategy. Whether that be an increase in website traffic, a magazine feature or a rise in social media followers, the work has led to an influx of new leads.
Don’t be passive
Sitting back and waiting for business to come to you is a risky game. By doing this, you are putting yourself in a vulnerable position if you were ever to lose a big client. Suddenly losing a client can evoke panic in any business, but wouldn’t you feel more at ease if you knew you could quite easily replace a loss with the number of new leads you have coming in? Being proactive and seeking new business as opposed to solely relying on referrals will allow you to grow more effectively and recruit bigger clients with bigger budgets.
Which digital marketing method is right for your business?
Digital marketing involves a vast range of methods used to market and promote your business online. The strategy implemented will depend on what you are looking to achieve.
SEO
Search engine optimisation is best for increasing online visibility and raising brand awareness as a whole. It involves multiple techniques to improve your website, optimise your content and push your Google ranking. Our team specialise in technical SEO and will dedicate their time to finding what works for you to increase the number of leads coming in.
Social media
Utilising social media platforms such as Instagram, Facebook, Twitter and LinkedIn is the best way to engage with your audience. With the ability to post creative, snappy content, you can reach your audience with immediate effect, sharing the latest offers, business updates and answering customer service enquiries.
With many platforms also boasting a paid ad feature, you can target your exact demographic.
PR
Public relations, local or national, helps your business build credibility and brand awareness. From an industry magazine feature to a link on a high authority website, this is a great way to attract new leads and place your business in front of potential customers who may not have heard of you.
Content marketing
Content marketing is becoming increasingly more significant within SEO and digital marketing. Unique content encourages potential customers to stay on the page, engaging them and demonstrating your credibility. It is worth putting the time and effort into the content featured on your website as it will determine whether people trust and respect you as a business.
The benefits of employing an external team
As mentioned previously, digital marketing can be overwhelming. There is a lot more to it than traditional advertising or marketing and many aspects of it require a particular skillset that your current employees may not have.
Passing this over to an external agency with plenty of prior experience and the expertise to bring you real results is the way to go. Your digital marketing is taken care of whilst still allowing you to oversee any changes or new ideas being implemented.
If you are on the hunt for an agency to handle all your digital marketing needs and drive new leads, get in touch today and we will be happy to offer our advice and services.
