How to save time scheduling social media posts using HubSpot
Ellie Wilbraham - 6 October 2021
Instagram, TikTok, Twitter, Facebook… keeping up with social media can seem like a never-ending task. The good news: if you feel like you’re spending all your time posting new content and replying to comments, there is a better way! Here we’ll show you how to save time scheduling content, monitor your impact, create professional graphics and keep on top of your @ replies – all using the social tool from HubSpot.
Schedule your posts in advance
Is posting throughout the day eating into your time? With the social media scheduling tool from HubSpot, you can craft your posts in bulk when it suits you, then set them to publish in advance, on the day and time of your choice. As well as saving on the laborious side of the job, this means your time can be better spent nurturing and honing your social connections to build a following that’s loyal and engaged.
- Schedule in bulk
Save time scheduling content for different platforms with bulk uploading for Facebook, Instagram, Twitter and LinkedIn. If you have a content calendar with lots of posts planned out, this can be a godsend – the HubSpot platform allows you to schedule and upload up to 200 posts in advance. - Publish like a human
Instead of scheduling posts to appear exactly on the hour, or at the same time every day, this feature will publish them within a 10-minute window around your selected time. It’s an automated, no-hassle way to make your social media presence feel less robotic and more spontaneous.
- Create great graphics
Every platform has its own design quirks, requiring different image sizes and aspect ratios for your posts to look their best. Save on fiddly and time-consuming image editing with the ‘Design with Canva’ button: here you can create quick, simple graphics, in pre-set sizes optimised for different platforms – all within the HubSpot environment. - Post from more than one account
With HubSpot, it’s possible to connect multiple accounts and post from them all in one place. So for example, your social team could look after the personal accounts of key team members as well as the main company one – streamlining your whole social media presence.
Monitor your campaign
With HubSpot, not only can you save time scheduling social media posts, you’ll also get automatic analytics for everything you publish – so you can see how well your campaigns are performing. HubSpot’s campaign analytics let you keep up with all the different platforms in one place and use the data to spot what’s working and what’s not.
- Measure your ROI
HubSpot links your social media campaigns to your CRM – so you get all the data in one place to measure how social media is performing for you. - Drill down into the data
The HubSpot package lets you analyse all the different social platforms from one place, and use the filter buttons to home in on specific posts.
Keep on top of comments and replies
The beauty of social media is the direct contact it affords with your audience. So it’s really important to monitor your comments and make sure you’re responsive in your interactions. With HubSpot, that’s made faster and simpler with a one-stop platform where you can see all your mentions in a single place.
- One-stop shop
Save time going through all the individual apps to reply to comments: instead, you can interact with users on all the different platforms in one place - Monitor keywords and hashtags
HubSpot gives you a quick and easy way to channel all mentions of a particular keyword, so you can act quickly to respond.
Use your time for the things that matter!
By saving the time you’d otherwise spend posting and replying on social media, you can focus your energy on strategy, nurturing those connections to make a bigger impact for your business. And we can help: discover more about how you can grow your business with HubSpot today.
