Working with the Wagada team is exciting.

Jorg Wiedijk, Calero

What’s Our Story?


Wagada’s CEO, Cheryl Luzet, is working in marketing in the travel industry, frustrated by how hard it is to get high quality service from her external web agency. The idea for Wagada is born…


One master’s degree and 2 children later, Cheryl fulfils her dream of setting up an ‘agency that cares’. She chooses the name Wagada to reflect how differently we would work, compared to the plethora of lacklustre agencies in the industry. She wanted Wagada to reflect expertise, proactivity and passion. At this point we’re purely an SEO and content marketing agency…

Not sure how you pronounce Wagada? You’re not the only one…. Here’s a clue:


Business is growing rapidly and we employ our first team members and take on an office.


The world of digital marketing is changing and the team is growing. SEO no longer exists in a silo and Wagada takes on specialist experts in social media and Google PPC.


We’re joined by MD Nick Silverstone, who brings with him vast experience in sales, marketing and software.


We win our first Search Award for one of our client’s campaigns – recognition by industry experts of our talented team and innovative campaign ideas.

This is also the year we move into Wagada Towers, otherwise known as New Barnes Mill, our much-loved office in a semi-rural location in St Albans.

This is now our view:


We open our second office in sunny Cheltenham, headed up by our talented Head of Client Services, Daniel Jenkins.


Search award winners 2021

In November 2021, we were delighted to be Search Award winners again with our campaign for Entertainment Effects. We were also finalists in two other categories including the UK’s Best Small SEO Agency.


We’re growing our team and excited what post-pandemic life looks like. Looking forward to getting the team back together and arranging some team socials!

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