Our team is your team.
Meet our digital marketing specialists.

“Working with the Wagada Team is exciting!”

Jorg Wiedijk, Calero

“Top knowledge and brilliant people.”

Siobhan O’Reilly-Calthrop, Calthrop Communications

“A vendor you can trust.”

Lianne Trantz, Novidea

Who are we?

We are a team of award-winning digital marketing specialists. Our focus is driving organic growth and leads to your business. We’re passionate about digital marketing and we love learning, meaning that we’re always on top of changes in digital. We work with clients from all across the world to transform their businesses through our data-led digital marketing approach.

Team Wagada

Cheryl Luzet

CEO
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Cheryl Luzet
CEO
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Cheryl didn’t create Wagada Digital, she built an empire. Armed with a no-fluff, no-jargon plan, she’s the leader who believes failure is a stepping stone to greatness. Visionary, cheerleader-in-chief, Cheryl’s reign is built on happy staff, clients, and a whole lot of strategy.
Plant Whisperer 99
Desk neatness 55
IT hero 60
Office DJ 0
Brewmaster 0
Typing Speed 30
Snack Stash 75

Daniel Jenkins CMktr

Commercial Director
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Daniel Jenkins CMktr
Commercial Director
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A deal-maker with a knack for spotting opportunities, he keeps the numbers in check while making sure the office snack budget mysteriously survives. Always armed with a strategy (and probably a Dad joke), Dan is Wagada’s commercial compass.
Plant Whisperer 10
Desk neatness 78
IT hero 65
Office DJ 80
Brewmaster 22
Typing Speed 90
Snack Stash 89

Laura Morris

Director of Client Delivery
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Laura Morris
Director of Client Delivery
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Laura rules the halls of the Cheltneham office as well as our client services like a chessboard, and Laura’s already three moves ahead. With a knack for turning data into strategy and chaos into order, she keeps projects smooth, clients happy and deadlines trembling in her wake.
Plant Whisperer 09
Desk neatness 82
IT hero 02
Office DJ 19
Brewmaster 73
Typing Speed 46
Snack Stash 17

Paige Ssozi

Head of Digital
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Paige Ssozi
Head of Digital
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Paige’s digital brilliance hits different. From PPC to SEO to stunning web builds, she turns “just traffic” into “serious results” without breaking a sweat. A conversion queen with an eye for design, she’s serving strategy on and off the court.
Plant Whisperer 10
Desk neatness 60
IT hero 30
Office DJ 20
Brewmaster 65
Typing Speed 70
Snack Stash 80

Alex Spencer-Brown

Client Services Lead
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Alex Spencer-Brown
Client Services Lead
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Alex makes multitasking look easy. Dedicated and razor-sharp, she keeps projects moving, translates jargon into English, and leaves clients wondering how she pulled it off so fast. Calm on the surface, relentless underneath, she reigns supreme in turning chaos into clarity.
Plant Whisperer 30
Desk neatness 90
IT hero 30
Office DJ 60
Brewmaster 30
Typing Speed 70
Snack Stash 95

Rebecca Hyde

Senior Hubspot Specialist
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Rebecca Hyde
Senior Hubspot Specialist
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Rebecca doesn’t just manage HubSpot, she rules it. As Wagada’s Senior Hubspot Specialist, she bends workflows to her will, tames complex systems, and makes even the most stubborn data bow down. In Rebecca’s realm, chaos is banished and HubSpot has only one queen.
Plant Whisperer 0
Desk neatness 55
IT hero 76
Office DJ 25
Brewmaster 80
Typing Speed 92
Snack Stash 10

Charlotte Close

PR and Social Media Manager
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Charlotte Close
PR and Social Media Manager
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Charlotte wages PR campaigns with a smile sharp enough to disarm anyone. Bubbly, fearless, and probably the only person who’d call a dog adorable, she bends headlines to her will and makes reputations dance in the palm of her hand. In Charlotte’s world, every story can be tamed.
Plant Whisperer 5
Desk neatness 70
IT hero 50
Office DJ 90
Brewmaster 95
Typing Speed 75
Snack Stash 10

Domenic Edwards

SEO & Content Manager
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Domenic Edwards
SEO & Content Manager
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Domenic bends Google’s algorithm to his will with a concoction of SEO mastery and content wizardry. From keywords to killer copy, he crafts strategies that climb rankings and pull audiences in. Competitors beware: when Domenic hits publish, your content doesn’t stand a chance.
Plant Whisperer 45
Desk neatness 23
IT hero 65
Office DJ 99
Brewmaster 15
Typing Speed 87
Snack Stash 74

Shelley Martin

Data Manager
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Shelley Martin
Data Manager
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Shelley wrestles data into shape like it’s a Body Combat class – and usually wins. As Wagada’s Data Manager, she turns spreadsheets into stories and chaos into clarity. In Shelley’s world, data doesn’t lie, it obeys.
Plant Whisperer 65
Desk neatness 90
IT hero 86
Office DJ 20
Brewmaster 80
Typing Speed 76
Snack Stash 40

James Grisley

Marketing & HubSpot Specialist
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James Grisley
Marketing & HubSpot Specialist
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James didn’t choose digital transformation, it chose him. Armed with HubSpot wizardry and a cry of “it’s coming up Milhouse!”, he tames systems and bends data to his will. James marches on with optimism, determination, and the occasional Simpsons quote as his secret weapon.
Plant Whisperer 21
Desk neatness 85
IT hero 90
Office DJ 100
Brewmaster 01
Typing Speed 54
Snack Stash 70

Ruth Cassidy

Office Manager
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Ruth Cassidy
Office Manager
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In Ruth’s office, the printer knows better than to jam. She keeps Wagada standing one spreadsheet at a time. From calendars to chaos, nothing escapes her watch, and every crisis is solved before most people have made a cup of tea. In Ruth’s world, order isn’t optional, it’s enfor
Plant Whisperer 0
Desk neatness 84
IT hero 72
Office DJ 0
Brewmaster 27
Typing Speed 91
Snack Stash 16

Sarah Baxter

Bookkeeper
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Sarah Baxter
Bookkeeper
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Sarah has been keeping Wagada in perfect working order since 2016, armed with organisational superpowers and an uncanny ability to make Xero behave beautifully. Month-end is her victory lap, when every invoice and expense clicks neatly into place like she planned it all along.
Plant Whisperer 75
Desk neatness 94
IT hero 30
Office DJ 06
Brewmaster 85
Typing Speed 87
Snack Stash 44

Marius Paduraru

Website Developer
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Marius Paduraru
Website Developer
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Marius speaks fluent code, he has no time for small talk, only clean code. Pixels and plugins bend to his will, blank screens become digital fortresses. No need to pack your bug spray – Marius is here.
Plant Whisperer 0
Desk neatness 60
IT hero 30
Office DJ 20
Brewmaster 0
Typing Speed 30
Snack Stash 65

Luca Avvinti

Digital & AI Marketer
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Luca Avvinti
Digital & AI Marketer
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Luca is Wagada’s digital all-rounder, delivering multi-channel campaigns where humans do the thinking and the algorithm does the heavy lifting. Equal parts strategist and digital creator, he makes marketing innovation look (almost too) easy.
Plant Whisperer 15
Desk neatness 42
IT hero 110
Office DJ 92
Brewmaster 52
Typing Speed 66
Snack Stash 74

Steph Pettengell

Digital Marketing Account Manager
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Steph Pettengell
Digital Marketing Account Manager
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Steph is Wagada’s organisational queen, putting the line in deadline. With strategy in one hand and creativity in the other, she keeps clients happy, projects on track and chaos firmly in its place. In Steph’s world, balance isn’t a buzzword. It’s law.
Plant Whisperer 10
Desk neatness 74
IT hero 68
Office DJ 80
Brewmaster 20
Typing Speed 90
Snack Stash 80

Jordan Levens

PPC Manager
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Jordan Levens
PPC Manager
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Jordan doesn’t just run ads – he plays them like a badminton pro on centre court. He serves precision campaigns, smashes through KPIs and keeps competitors firmly on the back foot. When Jordan’s in charge, you can be assured your CPC won’t be going out of bounds.
Plant Whisperer 12
Desk neatness 57
IT hero 85
Office DJ 25
Brewmaster 87
Typing Speed 50
Snack Stash 100

Annie Davies

Senior SEO Marketer
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Annie Davies
Senior SEO Marketer
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Annie rules the SEO realm with an iron keyword and a ruthless eye on rankings. As Senior SEO Marketer, she conquers algorithms, bends backlinks to her will, and makes Google dance to her tune. Once Annie’s on the case, page two is where competitors go.
Plant Whisperer 43
Desk neatness 77
IT hero 53
Office DJ 0
Brewmaster 10
Typing Speed 90
Snack Stash 45

Prudence Bond

Senior Digital Marketer
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Prudence Bond
Senior Digital Marketer
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Prudence doesn’t just deliver campaigns, she invents them out of thin air. With creativity sharp enough to cut through any algorithm and a houseplant army at her side, her mission is simple: turn every idea into domination, and leave the competition lost in lorem ipsum.
Plant Whisperer 85
Desk neatness 75
IT hero 33
Office DJ 87
Brewmaster 74
Typing Speed 60
Snack Stash 02

Elise Carpenter

Junior Web Developer
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Elise Carpenter
Junior Web Developer
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Elise wrote her first code at 11 and has been levelling up her genius ever since. She turns stray pixels into tiny masterpieces and fixes problems before most people hit snooze. She shows that the future of web development is here and moving at 120 frames per second.
Plant Whisperer 10
Desk neatness 60
IT hero 80
Office DJ 10
Brewmaster 50
Typing Speed 80
Snack Stash 90

Matt Simpson-Dunn

Digital Marketer
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Matt Simpson-Dunn
Digital Marketer
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Matt’s mastery knows no bounds. From PPC to social and email to CMS, he’s the Swiss Army knife of the digital world. With campaigns so sharp they practically convert themselves, Matt turns “let’s test this” into “brill, that worked.” Calm, clever, and one click ahead.
Plant Whisperer 70
Desk neatness 10
IT hero 30
Office DJ 60
Brewmaster 99
Typing Speed 59
Snack Stash 80

Danielle Powell

SEO Strategist
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Danielle Powell
SEO Strategist
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Danielle’s SEO sorcery is on another level. With 20 years of search-savvy magic, she bends algorithms to her will and turns audits into absolute gold. From tech fixes to AI-fuelled strategy, she keeps clients ranking, thriving, and wondering how she makes it look so easy.
Plant Whisperer 20
Desk neatness 30
IT hero 10
Office DJ 50
Brewmaster 65
Typing Speed 85
Snack Stash 40

Can Olken

SEO Specialist
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Can Olken
SEO Specialist
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Can is an SEO baller who dunks on vanity metrics and shoots for commercial results. By day, he sweet-talks Google and AI; by night, he runs a basketball league, discovers hip hop and dreams of Japan. Rankings, rebounds and ramen: the ultimate triple threat.
Plant Whisperer 10
Desk neatness 60
IT hero 90
Office DJ 60
Brewmaster 55
Typing Speed 70
Snack Stash 28

Sophie Beard

Digital Marketing Account Manager
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Sophie Beard
Digital Marketing Account Manager
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Sophie brings every part of a campaign together, usually powered by whatever is left in the office snack cupboard. Pilates and running help restore the balance, but the biscuits remain her toughest client, with a suspiciously strong retention rate.
Plant Whisperer 75
Desk neatness 70
IT hero 45
Office DJ 30
Brewmaster 50
Typing Speed 70
Snack Stash 20

Oscar Dobson

PPC Marketer
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Oscar Dobson
PPC Marketer
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Oscar is a paid media machine who can spot wasted budget from three dashboards away. With ROI in his sight, he keeps campaigns working harder than leg day, then swaps dashboards for football, the gym or a heroic battle with a surfboard.
Plant Whisperer 51
Desk neatness 52
IT hero 56
Office DJ 50
Brewmaster 46
Typing Speed 53
Snack Stash 46

Ollie Coates

PPC Specialist
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Ollie Coates
PPC Specialist
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Ollie is a PPC detective, uncovering hidden opportunities, testing every theory and making ad spend work overtime. When he’s not cracking campaign clues, he’s on the badminton court, carving up the slopes or proudly flying the flag for Sunderland in London.
Plant Whisperer 84
Desk neatness 32
IT hero 47
Office DJ 12
Brewmaster 73
Typing Speed 55
Snack Stash 68

Meet the team

Danielle Powell

SEO Strategist

As SEO Strategist, Danielle brings 20 years of digital marketing experience having worked across multiple industries including unions, housebuilders, charities, hospitality and ecommerce websites.

Domenic Edwards

SEO & Content Manager

As an SEO and Content Marketer, Domenic bridges the gap between content creation and strategy, working on a wide range of projects to boost online performance.

Elise Carpenter

Junior Web Developer

With a BSc in Computer Science and coding since age 11, Elise is passionate about building responsive, interactive websites.

Matt Simpson-Dunn

Digital Marketer

Matt is a Digital Marketer here at Wagada Digital where he works on various different tactics across multiple client industries.

Ollie Coates

PPC Specialist

Ollie joined Wagada with 10 years of PPC experience, having managed paid media campaigns for businesses of all sizes.

Oscar Dobson

PPC Marketer

Oscar is a data-driven PPC Marketer with a passion for paid performance marketing and an eye for detail.

Can Olken

SEO Specialist

Can joined Wagada with eight years of SEO experience, working with clients across a wide range of sectors.

Sophie Beard

Digital Marketing Account Manager

Sophie joined Wagada Digital as a Digital Marketing Account Manager.

Annie Davies

Senior SEO Marketer

Annie joined Wagada Digital as Senior SEO Marketer after several years working in-house in the ecommerce industry.

Jordan Levens

PPC Manager

Jordan is our seasoned PPC Specialist, bringing nearly six years of digital marketing experience.

Prudence Bond

Senior Digital Marketer

With a First Class degree in Photography and a distinction in Digital Marketing Diploma, Prudence is an innovative problem solver and outside of the box thinker who is brimming with ideas.

Luca Avvinti

Digital & AI Marketer

Luca is currently Digital & AI Marketer at Wagada, having completed his Level 4 Marketing apprenticeship with a Distinction.

Marius Paduraru

Website Developer

Marius is a website developer within the Digital Transformation Team, and has a background in Electrical Engineering and Web Development.

Ruth Cassidy

Office Manager

After working for Wagada Digital as a freelancer for two years, Ruth officially joined the team as Office Manager in November 2022.

Sarah Baxter

Bookkeeper

Sarah has been working with Wagada Digital since 2016 and she uses her strong organisational skills to process the Company’s accounts.

Photograph of Steph Pettengell on a green background

Steph Pettengell

Digital Marketing Account Manager

Steph Pettengell is a Digital Marketing Account Manager here at Wagada Digital, following an in-house role at a construction specific marketing agency.

Alex Spencer-Brown

Client Services Lead

Alex joined Wagada Digital from an engineering industry where she managed engineers and projects across a range of existing builds and construction sites.

Charlotte Close

PR and Social Media Manager

Charlotte is our PR and Social Media Manager here at Wagada Digital, where she leads Digital PR and social media activity across our client portfolio.

Cheryl Luzet

CEO

Cheryl founded Wagada Digital in 2011 with a desire to create the sort of agency that she would have wanted to work with as an in-house marketer.

Paige Ssozi

Head of Digital

Paige is our Head of Digital, leading a team of specialists across PPC, SEO and website development.

Daniel Jenkins CMktr

Commercial Director

An expert strategist and Commercial Director, Daniel is a Chartered Marketer with a Distinction in Professional Marketing from the Chartered Institute of Marketing.

Shelley Martin

Data Manager

Shelley is our Data Manager, Google Ads specialist and overall analytics whizz – she’s adept at analysing figures, measuring performance and making strategic decisions to maximise ROI.

Rebecca Hyde

Senior Hubspot Specialist

Rebecca (or Bex, as she’s known around here), is the Senior Hubspot Specialist at Wagada Digital, heading up a talented team of digital transformation specialists.

James Grisley

Marketing & HubSpot Specialist

As a Marketing and HubSpot Specialist, James focuses on helping our client portfolio get the most from their CRM and digital marketing.

Laura Morris

Director of Client Delivery

As Director of Client Delivery, Laura has a wide breadth of experience across a range of industries and is particularly strong in web analysis, digital marketing strategy and integrated digital campaigns.

Our values

We take our company values to heart at Wagada.
We’re a passionate team of flexible digital specialists who speak human.
We’ve got your back.

Request a call back

Want to have a call to assess how Wagada’s structured and strategic digital marketing approach could help you?

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Want to be part of the team?

We’re always on the lookout for passionate and talented digital marketing experts to join our team. We firmly believe that a happy, engaged team will produce better results for our clients, and our clients love us for it!

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