Our team is your team.
Meet our digital marketing specialists.

“Working with the Wagada Team is exciting!”

Jorg Wiedijk, Calero

“Top knowledge and brilliant people.”

Siobhan O’Reilly-Calthrop, Calthrop Communications

“A vendor you can trust.”

Lianne Trantz, Novidea

Meet the team

Wagada Team all together in St Albans

Who are we?

We are a team of award-winning digital marketing specialists. Our focus is driving organic growth and leads to your business. We’re passionate about digital marketing and we love learning, meaning that we’re always on top of changes in digital. We work with clients from all across the world to transform their businesses through our data-led digital marketing approach.

Our values

We take our company values to heart at Wagada.
We’re a passionate team of flexible digital specialists who speak human.
We’ve got your back.

Team Wagada

Cheryl Luzet CEO of Wagada Digital

Cheryl Luzet


Cheryl founded Wagada Digital in 2011 with a desire to create the sort of agency that she would have wanted to work with as an in-house marketer.

Dee Overfield

Dee Overfield

Head of Digital

As our Head of Digital, Dee heads up the Digital Services Team, and ensures a consistently high standard of work by building great relationships to get the best out of everyone she manages.

Daniel Jenkins Head of Client Services

Daniel Jenkins CMktr

Commercial Director

An expert strategist and Commercial Director, Daniel is a Chartered Marketer with a Distinction in Professional Marketing from the Chartered Institute of Marketing.

Shelley Martin

Shelley Martin

Data Manager

Shelley is our Data Manager, Google Ads specialist and overall analytics whizz – she’s adept at analysing figures, measuring performance and making strategic decisions to maximise ROI.

Wagada employee Laura Morris

Laura Morris

Client Services Lead

As a Client Services Lead, Laura has a wide breadth of experience across a range of industries and is particularly strong in web analysis, digital marketing strategy and integrated digital campaigns.

Tzara Marriott

Tzara Spurrier

Senior Digital Marketing Manager

Tzara is an experienced Digital Marketing Manager, with over 6 years’ experience in marketing and project management across a range of industries, holding an IDM certificate in Direct and Digital Marketing.

Rebecca Hyde

Rebecca Hyde

Digital Transformation Manager

Rebecca (or Bex, as she’s known around here), is the Digital Transformation Manager at Wagada Digital, heading up a talented team of digital transformation specialists.

Matt Cooley, Digital Transformation Specialist

Matt Cooley

Digital Transformation Specialist

As a Digital Transformation Specialist within our Digital Transformation Team, Matt uses his keen analytical skills paired with a strong eye for design, to help clients achieve their goals.

Emily Walker

Emily Walker

SEO Specialist

Emily Walker is a SEO Specialist focusing on keyword research and SEO, with the aim of boosting her clients’ visibility online and ensuring that their websites generate leads and engagement.

Wagada employee Ellie Wilbraham

Ellie Wilbraham

Social Media Manager

As Social Media Manager at Wagada Digital, Ellie is an expert in all things social.

Wagada employee James Grisley

James Grisley

Digital Transformation Specialist

As a Digital Transformation Specialist, James is on a one man mission to become a digital marketing guru.

Charlotte Stephen, Digital Marketer at Wagada Digital

Charlotte Stephen

Digital Marketing Manager

Charlotte is a Digital Marketing Manager here at Wagada Digital, acting as an Account Manager for several of our clients as well as specialising in SEO link building.

Daria Isanska

Daria Isanska

Social Media Marketer

With a wide knowledge of SEO and social media marketing, Daria brings her expertise to everything from paid social advertising to graphic design.

Picture of Sophie Skilton

Sophie Skilton

Sales and Marketing Manager

Sophie is our Sales and Marketing Manager with over 7 years’ experience in digital and offline marketing, and a Distinction in Professional Digital Marketing from the Chartered Institute of Marketing.

Emily Redman

Emily Redman

Digital Marketing Manager

Emily joined Wagada Digital as an Account Manager, following an in-house marketing role within the hospitality industry.

Catherine Bowden, Content Marketing Specialist at Wagada Digital

Catherine Bowden

Content Marketing Specialist

As our Content Marketing Specialist, Catherine works with clients to find just the right way to express their brand message – for better visibility, engagement and conversions.

Picture of Ruth Cassidy

Ruth Cassidy

Office Manager

After working for Wagada Digital as a freelancer for two years, Ruth officially joined the team as Office Manager in November 2022.

Picture of Sarah Baxter

Sarah Baxter


Sarah has been working with Wagada Digital since 2016 and she uses her strong organisational skills to process the Company’s accounts.

Picture of Marius Paduraru

Marius Paduraru

Website Developer

Marius is a website developer within the Digital Transformation Team, and has a background in Electrical Engineering and Web Development.

Luca headshot

Luca Avvinti

Marketing Apprentice

Luca is currently working towards his Level 4 Marketing Apprenticeship accredited by CIM.

Alex Spencer-Brown: Digital Marketing Account Manager at Wagada Digital

Steph Pettengell

Digital Marketing Account Manager

Steph Pettengell is a Digital Marketing Account Manager here at Wagada Digital, following an in-house role at a construction specific marketing agency.

Charlotte Agg headhshot

Charlotte Agg

SEO Marketer

Charlotte is an SEO Marketer here at Wagada Digital who joined us after years delivering digital marketing for charities, ethical travel companies and other socially positive organisations.

Alex Didcote

Social Media Marketer

With a strong background in video and animation, Alex joined Wagada Digital driven by a newfound passion for creative social media marketing.

jordan levens headshot

Jordan Levens

PPC Specialist

Jordan is our seasoned PPC Specialist, bringing nearly six years of digital marketing experience.

Search award winners 2021

Proud to be UK Search Awards Winners 2021, plus finalists in two other categories including the UK’s Best Small SEO Agency.

Request a call back

Want to have a call to assess how Wagada’s structured and strategic digital marketing approach could help you?

Get in touch with our expert team.

Want to be part of the team?

We’re always on the lookout for passionate and talented digital marketing experts to join our team. We firmly believe that a happy, engaged team will produce better results for our clients, and our clients love us for it!

We’re HubSpot Partners

If you’re looking to improve lead generation from inbound marketing, HubSpot can help. Your marketing becomes more targeted, your interaction with customers more engaging and the results more trackable. Our clients have seen fantastic results using HubSpot; call us to find out if a partnership with HubSpot could be right for you. 

Our Guide To Digital Strategy For Marketing Managers

Are you worried that you could be missing out on opportunities from your digital marketing? If you’re an experienced marketer, you already have strong foundations to build an effective digital strategy and this guide will help you to do just that.

Get in Touch