Can Olken

Can joined Wagada with eight years of SEO experience, working with clients across a wide range of sectors. His background in marketing and sales has always shaped the way he approaches search, with commercial value taking priority over chasing numbers for the sake of it.

SEO specialisms

Can believes good SEO starts with understanding the business before building the strategy. He likes to get under the skin of what a client is wanting to achieve, where the real opportunities lie and how organic search can support those goals meaningfully.

His work covers strategic planning, technical SEO and performance analysis, though the common thread is always the same: there must be a plausible reason behind the work. Rankings and traffic have their place, but they only matter when they support the big picture.

The growth of AI search has opened up another area of interest for Can. He is particularly focused on how SEO foundations and brand signals can improve visibility as the way people search and discover continues to evolve.

And another thing…

Outside work, Can runs an amateur basketball team called LBC Rangers and is the founder/director of the ULBL, an independent basketball league in London.

When basketball gives him a rare evening off, he can be found searching for new hip hop releases or films to watch, disappearing into the world of Pokémon or fantasising about his next trip to Japan.