Ollie Coates

Ollie joined Wagada with 10 years of PPC experience, having managed paid media campaigns for businesses of all sizes. He enjoys finding opportunities hidden in the data, developing strategies that align with business goals and helping clients get more from their advertising spend.

PPC specialisms

Having worked across multiple advertising platforms, he believes the best PPC decisions come from curiosity rather than assumptions, whether that’s testing a new idea, analysing performance or spotting opportunities others have overlooked. Every change should have a reason behind it, with ideas backed by data, rigorous testing and measured against what matters most to the client.

And another thing…

Outside of work, Ollie enjoys playing badminton and escaping to the mountains for the odd snowboarding trip. He’s also proud to claim the title of Sunderland’s biggest fan in London – a pastime that’s involved considerably more suffering than celebrating over the years.