Consumers are engaging with online and offline content more heavily than ever before. From whitepapers and downloadable assets, to how-to guides and video-walkthroughs, content marketing should be at the very heart of your digital strategy.
We will give you unique insight into the real value of good content, and how your business can better serve your target market with high-quality online collateral. We’ll run you through the do’s and don’ts of content marketing and help you avoid the common trap of “let’s just write a blog!”
This course is perfect for Marketing or Communications Managers, content specialists or business owners who want to create high-quality, engaging content that converts.
An expert SEO specialist and marketing strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.
Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.
Want to find out more about Wagada Digital’s Content Marketing services?