A FREE Social Media Strategy Template for Your Business

Build a solid social media strategy for your business with this easy-to-use template 

Want to enhance your presence online, gain more leads, and generate more sales? Simply download our free Social Media Strategy Template and complete the step-by-step exercises within it to take your business to the next level.

Tzara Spurrier planning client social media management
Emily Walker discussing social media management

What does the Social Media Strategy Template cover?

  1. Deciding which social media channels are right for your business:
    • SWOT Analysis – to help identify your current performance alongside your competitors
    • Engagement Rate – to identify how much engagement your business is currently gaining from your audience and potential customers
    • Target Audience – to clearly identify and define your target audience
  2. Setting effective S.M.A.R.T goals to measure success 
  3. Developing an effective content strategy
    • Content Audit – identifying your top performing posts 
    • Content Planning – selecting 3-5 topics that your brand will consistently discuss, amplify, and create content for 
  4. Messaging and Tone of Voice
  5. Engagement
    • Comment templates that you can use to engage and interact with other accounts within your industry
  6. Resources – A list of free resources that will save you precious time and take your social media posting to the next level

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