Boosting Your Content Marketing – Tactics That Aren’t Just Write a Blog

Why is good content important?

Consumers are engaging with online and offline content more heavily than ever before. From whitepapers and downloadable assets, to how-to guides and video-walkthroughs, content marketing should be at the very heart of your digital strategy.

We will give you unique insight into the real value of good content, and how your business can better serve your target market with high-quality online collateral. We’ll run you through the do’s and don’ts of content marketing and help you avoid the common trap of “let’s just write a blog!”

This course is perfect for Marketing or Communications Managers, content specialists or business owners who want to create high-quality, engaging content that converts.

Tzara Spurrier planning client social media management

Watch the training video and learn how to:

Understand how Google crawls content and how your content plan needs to go further than just producing blogs
Learn about the benefits of evergreen, ‘pillar’ content
Find out where content marketing should fit within your digital marketing funnel
Find out how to conduct keyword research and discover what your customers are searching for so that you can deliver the right content to the right people
Get unique agency insight and see data that proves the tangible benefits of good content marketing and how it links up with the wider marketing plan

Your Trainer: Daniel Jenkins

An expert SEO specialist and marketing strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.