Developing a killer content strategy for your B2B business in 2025
Event Details
27 March, 2025
10:00 am - 11:00 am
Zoom
In this one-hour webinar hosted by Wagada Digital’s Content Specialist and Digital Marketing Manager, Emily Redman, you’ll discover the building blocks of a killer content strategy.
For B2B organisations everywhere, content can be a minefield. What content should you be putting out? What’s the purpose of it? Is long-form content even still relevant in 2025? How do you measure what’s working?
We’ll be unpacking where to start a content strategy as a B2B business, and the fundamentals you need to ensure you’re compelling and converting your audience.
Topics we’ll cover:
- What actually IS a content strategy?
- Developing style guidelines
- Insights into what types of content perform best in B2B industries
- Content planning for every buyer journey stage
- How to present your content strategy
- Leveraging human-powered AI
- Measuring your content marketing efforts
Your trainer: Daniel, Commercial Director
Daniel is an expert in both digital and traditional marketing, specialising in website development and strategy for B2B and B2C brands. Passionate about integrated communications and multi-platform advertising campaigns, Daniel takes a holistic approach to marketing, focusing on creating high-performing websites that increase visibility, engagement, and return on investment.
Your trainer: Emily, Digital Marketing Manager
Emily is a Digital Marketing Manager and Content Specialist at Wagada Digital. Heading up content strategy for our B2B clients here at the agency, her role is all about strategising and creating the best possible content for a wide range of brands. With a BSc in Journalism and an MSc in Digital Marketing and Data Analytics, she’s passionate about leveraging both human-powered AI and creative copywriting.
The last 6 months have been such a positive experience. The Wagada team have not only challenged me but also supported me to drive our digital marketing strategy in a new direction and the results are now speaking for themselves. I feel I have gained not only knowledge and expertise by working with Wagada but a whole new team of colleagues who share my passion for seeing our marketing develop and thrive. Im looking forward to working on the next phase of developments.
Helen Smith, Head of Marketing, Precision Proco
