Digital strategies to attract and retain top talent in the care sector

Event Details

10 September, 2025

11:00 am - 11:45 am

Online

Effective care sector recruitment strategies are essential for attracting the right talent, improving staff retention, and building a strong workforce.

This webinar is ideal for multi-location, regional or local care settings that wish to take ownership of their recruitment strategy, improve job applications through digital tactics and retain the best staff.

Hosted in partnership between Wagada Digital and The Access Group, this session will dive into industry trends and proven care sector recruitment strategies that drive results.

In this webinar we will cover;

  • The changing face of Google search and how applicants are finding employers
  • The impact of AI and what you can do to stay ahead of the curve
  • The most effective marketing communications tactics for recruitment and retention
  • How a multi-touchpoint approach can help win the best talent for your organisation
  • The importance of inclusivity and accessibility within digital marketing for recruitment

Your trainer: Dan Jenkins, Commercial Director

Dan has strong experience of both digital and traditional marketing methods, and specialises in marketing strategy for B2B and B2C brands. Passionate about integrated communications and multi-platform advertising campaigns, he takes a holistic approach to all marketing activity and will consider the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.

Your trainer: The Access Group

The Access Group is one of the UK’s leading providers of business management software, supporting over 100,000 organisations across sectors including care, recruitment, HR, and finance. Founded in 1991 and based in Loughborough, the company employs more than 7,500 people and delivers cloud-based, AI-empowered solutions such as Access Evo, recruitment CRM systems, and care management tools. Helping organisations work smarter and more securely.

This work has helped us to increase our average weekly enquiries by 50%. Just when we think we have achieved the highest number of enquiries on record, we break that record again.

Angela Hunt, Director Sales and Marketing B&M Care Home